Acts as a strategic counsel for defined areas across the hospital and develops and implements data-driven marketing and communication strategies, leveraging insights to execute and optimize campaigns.
Essential Functions:
- Leads cross-functional marketing and communication teams with campaigns and special initiatives driven by service line business priorities.
- Monitors and reports on campaign performance, identifying and tracking key performance metrics to measure the success of efforts.
- Establishes trusted relationships across assigned areas as a strategic marketing counsel.
- Makes recommendations for strategic optimization and adjustments as needed.
- Collaborates with key stakeholders to compile, analyze, and interpret data. Ensures data integrity, security, and accessibility.
- Participates in market and brand research to identify target audiences and develop strategies.
- Stays up-to-date on industry trends and best practices to continuously improve marketing and communication strategies.
Education Requirement:
Bachelor’s Degree in Marketing, Communication, or related field, required.
Licensure Requirement:
(not specified)
Certifications:
(not specified)
Skills:
- Effective project, client, relationship building, and time management skills.
- Exceptional written and verbal communication, presentation, and interpersonal skills.
- Excellent negotiation and problem-solving skills.
Experience:
- Six years of marketing, communication, journalism, or equivalent experience, developing and implementing strategic plans, required.
- Experience overseeing complex project or work groups,required.
- Healthcare experience, preferred.
Physical Requirements:
OCCASIONALLY: Climb stairs/ladder, Driving motor vehicles (work required) *additional testing may be required, Lifting / Carrying: 21-40 lbs, Pushing / Pulling: 0-25 lbs
FREQUENTLY: Standing, Walking
CONTINUOUSLY: Audible speech, Computer skills, Decision Making, Hand use: grasping, gripping, turning, Hearing acuity, Interpreting Data, Lifting / Carrying: 0-10 lbs, Lifting / Carrying: 11-20 lbs, Problem solving, Reaching above shoulder, Repetitive hand/arm use, Seeing – Far/near, Sitting
Additional Physical Requirements performed but not listed above:
(not specified)
"The above list of duties is intended to describe the general nature and level of work performed by individuals assigned to this classification. It is not to be construed as an exhaustive list of duties performed by the individuals so classified, nor is it intended to limit or modify the right of any supervisor to assign, direct, and control the work of employees under their supervision. EOE M/F/Disability/Vet"
