About Potieri
Potieri Cocktails is a premium cocktail brand focused on creating elevated, effortless drinking experiences. With a growing retail presence and expanding market footprint, we are looking for a motivated Sales & Marketing Representative to help introduce Potieri to new customers, build strong account relationships, and grow our presence throughout the Atlanta market.
This role is ideal for someone who enjoys relationship-building, understands hospitality and beverage culture, and has the drive to create opportunities in the field.
Role Overview
The Sales & Marketing Representative will be responsible for expanding Potieri’s presence across Atlanta by identifying new retail and on-premise opportunities, building relationships with buyers, driving new account placements, and supporting ongoing account growth.
You will be the local face of Potieri — responsible for creating awareness, opening doors, and turning relationships into measurable sales growth.
ResponsibilitiesSales Growth & Account Development
- Identify and acquire new retail and on-premise accounts including:
- Liquor stores
- Bars
- Restaurants
- Hotels
- Hospitality groups
- Build and maintain relationships with owners, buyers, and decision-makers.
- Present Potieri’s brand story, product value, and market opportunity.
- Drive initial placements and ongoing reorder activity.
- Develop territory strategies to increase brand awareness and sales.
Marketing & Brand Activation
- Support tastings, events, and local brand activations.
- Create opportunities for consumer trial and account engagement.
- Gather market feedback and identify growth opportunities.
- Represent Potieri professionally at all customer interactions.
Account Management
- Maintain relationships with activated accounts.
- Monitor inventory levels and identify reorder opportunities.
- Partner with accounts to improve product visibility and sell-through.
- Maintain accurate activity tracking and sales reporting.
CompensationBase Salary
- $25,000 annual base salary
Uncapped Commission
Earn additional commission on wholesale sales generated from accounts you open and manage:
Initial Account Orders
- $10 per case on initial onboarding orders
Reorders / Refills
- $8 per case on repeat orders from your activated accounts
Commission is:
- Uncapped
- Paid monthly in arrears after sales are confirmed and reconciled
Performance Expectations
Success in this role is measured by:
- New account acquisition
- Case volume growth
- Account retention and reorder activity
- Territory development
- Brand visibility within the Atlanta market
Target benchmark:
- Build a strong pipeline of qualified accounts
- Consistently grow monthly case volume through new placements and repeat business
Ideal Candidate
We are looking for someone who is:
- Entrepreneurial and self-driven
- Comfortable with in-person sales and relationship building
- Confident approaching new accounts
- Organized and accountable
- Passionate about premium spirits, cocktails, hospitality, or lifestyle brands
Preferred experience:
- Beverage alcohol sales
- Spirits, wine, or CPG sales
- Hospitality, restaurant, or retail relationships
- Distributor or buyer relationships
Pay: From $25,000.00 per year
Benefits:
- Flexible schedule
- Fuel reimbursement
- Opportunities for advancement
Experience:
- Beverage sales: 3 years (Required)
Work Location: On the road
