About Our Role:
We're looking for a driven, creative, and strategically minded Director of Lifecycle Marketing & CRM to join our marketing team. This role sits at the intersection of storytelling and systems — you'll own how we communicate with guests and prospects across every channel, building the campaigns and the infrastructure that power them. You'll be the connective tissue of our marketing calendar, partnering closely with channel owners in social, paid media, content, and revenue to bring integrated campaigns to life from brief to send.
If you obsess over subject lines, love architecting a nurture flow as much as writing the copy inside it, and have hands-on experience in Revinate — we want to hear from you.
Essential Functions:
Campaign Planning & Portfolio Management
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Own and maintain the integrated marketing campaign calendar, aligning all channels — email, social, paid, in-property, and PR — around a unified narrative.
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Develop campaign briefs from strategy through execution, partnering with channel leads and Regional Marketing Directors to ensure on-time, on-brand delivery.
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Build and manage the campaign in take process so internal stakeholders have a clear path to request, track, and review marketing support.
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Track campaign performance across channels, delivering regular recaps with learnings and recommendations to continuously raise the bar.
CRM, Lifecycle, and Guest Communication
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Lead the buildout and ongoing optimization of our CRM in Revinate, including segmentation strategy, audience architecture, and automation workflow.
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Define and manage the guest communication roadmap — from pre-arrival sequences and in-stay messaging to post-stay re-engagement and loyalty campaigns.
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Design and manage the full guest lifecycle — acquisition, activation, engagement, and retention — with intentional messaging at every stage.
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Design and build emails for property and brand-level newsletters, while owning email marketing KPIs
