About the Role
We are seeking a dynamic, brand-driven Director of Marketing & Sales to lead the growth of our Nutrition Nest, a flagship wellness destination integrating functional medicine, premium retail, experiential dining, and longevity-focused services.
This role combines luxury hospitality marketing excellence with strong sales leadership, responsible for building brand awareness, driving revenue, and delivering a world-class guest acquisition and retention strategy.
Key Responsibilities
1. Brand Strategy & Positioning (Luxury Wellness Focus)
- Develop and execute a premium brand strategy aligned with a luxury wellness experience
- Position the Nutrition Center as a destination for longevity, nutrition, and lifestyle transformation
- Oversee storytelling, content, and visual identity across all channels
2. Revenue & Sales Leadership (CORE COMPONENT)
- Own top-line revenue growth across:
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Retail (organic products, supplements)
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- Experiential dining & grab-and-go
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- Wellness programs, memberships, and consultations
- Build and lead a sales strategy, including:
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In-store conversion optimization
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- Membership and subscription models
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- Corporate wellness partnerships
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- Local and regional B2B outreach
- Establish sales KPIs (conversion rate, average ticket size, customer lifetime value, membership growth)
- Partner with operations to ensure seamless sales-to-service experience
3. Pre-Opening & Launch Marketing
- Lead go-to-market strategy for Nutrition Nest opening
- Drive pre-launch buzz, influencer engagement, and community activation
- Execute launch campaigns, events, and partnerships to achieve strong opening revenue targets
4. Digital & Performance Marketing
- Own all digital channels: website, SEO, paid media, CRM, email, and social
- Drive customer acquisition and retention using data-driven strategies
- Manage agency partners and internal teams to optimize ROI
5. Guest Experience & Journey Optimization
- Design a luxury guest journey from discovery visit repeat engagement
- Collaborate with operations to ensure brand consistency and premium experience delivery
- Implement loyalty and referral programs
6. Partnerships & Community Building
- Build strategic relationships with:
- Wellness practitioners and clinics
- Fitness studios and luxury lifestyle brands
Corporate clients and local businesses
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- Drive events, workshops, and experiential marketing initiatives
7. Team Leadership & Budget Management
- Build and lead a high-performing marketing and sales team
- Manage marketing budgets, ROI tracking, and reporting
- Present performance insights and growth strategies to leadership
Key Performance Indicators (KPIs)
- Monthly and annual revenue growth
- Customer acquisition cost (CAC) vs lifetime value (LTV)
- Conversion rates (foot traffic purchase)
- Average ticket size and membership sales
- Digital performance (ROAS, engagement, retention)
- Brand awareness and community engagement
Qualifications
- 8–12+ years in marketing and sales leadership, preferably in:
- Luxury hospitality
- Wellness, fitness, or lifestyle brands
- Premium retail or experiential concepts
- Proven track record of driving revenue growth and brand positioning
- Experience with pre-opening or launching new concepts (highly preferred)
- Strong understanding of digital marketing and performance analytics
- Exceptional leadership, communication, and strategic thinking skills
