Job Title: Digital Media Lead
Location: Miami, FL
Duration: 6 Months
Pay Rate: $40.00–$42.57/hour
Work Mode: Onsite
Job Description
We are seeking a Digital Media Lead to join our client's team in the cruise industry. In this role, you will lead end-to-end paid media operations, oversee Dynamic Creative Optimization (DCO) initiatives, and manage co-brand credit card media campaigns. The ideal candidate has a strong background in paid media strategy, campaign execution, audience management, and cross-functional collaboration.
Responsibilities
- Manage end-to-end paid media campaigns across paid search, display, mid- and lower-funnel marketing, DCO, and partner/co-brand initiatives, including campaign setup, optimization, in-flight management, and performance analysis.
- Distribute monthly promotional calendars, website data, GTM toolkits, and pricing information to the media agency.
- Review and approve ad copy, search assets, and creative materials for new and existing campaigns.
- Oversee DCO campaign execution, including feed setup (pricing, images, content matrix), API coordination, QA, creative validation, optimization, and migration to a new DCO platform.
- Manage co-brand credit card and Affirm media campaigns across paid search, social media, and display advertising, including asset coordination, billing, vanity URL tracking, performance monitoring, compliance, and timeline management.
- Submit and manage audience requests, maintain the CDP Audience Library (segment IDs and definitions), and coordinate with internal teams to activate audience segments.
- Own pixel and tag implementation by submitting Tealium tickets, coordinating QA with media agencies, attending weekly project meetings, and ensuring tracking is completed with the Business Intelligence team.
- Ensure audience segments, suppression lists, targeting parameters, tracking, creatives, and campaign assets are validated prior to launch.
- Collaborate with internal teams, external agencies, and stakeholders to ensure campaigns are delivered on time and achieve performance objectives.
Requirements
- Minimum of 3 years of experience in paid media, digital marketing, performance marketing, or a related field.
- Hands-on experience with audience segmentation, tag management platforms (such as Tealium), and end-to-end campaign management.
- Strong understanding of mid- and lower-funnel paid media strategies across search, social, and display channels.
- Proven ability to manage complex, cross-functional projects involving multiple stakeholders.
- Strong attention to detail with excellent quality assurance (QA) skills for campaign setup, tracking, and creative assets.
- Excellent communication, organization, and project management skills.
- Experience working with media agencies and external partners.
Preferred Qualifications
- Experience with Dynamic Creative Optimization (DCO) campaigns.
- Experience in the cruise, travel, or hospitality industry is highly preferred.
Pay: $40.00 - $42.57 per hour
Work Location: In person
