Overview
Sr. Specialist, Integrated Marketing
J.C. Penney Company, Inc.
Plano, Texas
The Senior Specialist, Integrated Marketing supports the development and execution of 360° integrated marketing campaigns that bring JCPenney’s brand to life across paid, owned, and earned channels. Reporting to Senior Manager, Integrated Marketing, this role partners cross-functionally with creative, media, digital, stores, and agency teams to ensure cohesive, on-brand campaign execution that drives customer engagement and business results.
Primary Responsibilities:
Campaign Strategy & Planning
- Support the development and execution of integrated marketing campaigns aligned with brand and business priorities.
- Translate campaign objectives into clear, actionable briefs for creative, media, and channel teams.
- Contribute to quarterly and seasonal planning processes with thoughtful recommendations and insights.
Briefing & Content Development
- Manage components of the briefing process to ensure clarity, alignment, and on-time delivery.
- Collaborate with creative, production, and channel teams to develop high-quality, on-brand assets across traditional and digital platforms.
- Review creative materials to ensure consistency in messaging, tone, and visual identity.
- Support campaign presentations and recap materials, helping build cohesive narratives for internal stakeholders.
- Attend and support photo shoots or campaign activations as needed to maintain brand alignment (occasional travel may be required).
Cross-Functional Collaboration
- Partner across marketing, corporate communications, stores, digital, and other departments to support integrated execution.
- Help drive integration across paid, earned, and owned channels to ensure a unified customer journey.
- Build strong working relationships with internal teams and external agency partners.
Project & Budget Coordination
- Manage campaign timelines and track deliverables to ensure milestones are met.
- Support budget tracking, invoice processing, and vendor coordination.
- Maintain organized documentation of briefs, timelines, creative assets, and approvals.
Performance Measurement & Insights
- Partner with analytics teams to monitor campaign performance and key metrics.
- Assist in developing post-campaign recaps with actionable insights and optimization recommendations.
- Apply data-driven learnings to improve future campaign effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3–5 years of experience in integrated marketing, brand marketing, or related field; retail experience preferred.
- Experience supporting cross-channel campaigns across digital, video, social media, and in-store marketing.
- Strong project management and organizational skills with the ability to manage multiple priorities.
- Excellent communication and collaboration skills.
- Analytical mindset with the ability to translate data into actionable insights.
USD $57,000.00 - USD $95,000.00 /Yr.
