Develop and implement divisional marketing plans, advertising strategies, and promotional campaigns
Coordinate the creation, approval, and distribution of marketing materials including brochures, signage, flyers, digital advertisements, email campaigns, and sales support materials
Manage divisional digital marketing activities including website updates, online listings, paid advertising campaigns, email marketing initiatives, social media coordination, and lead generation programs in partnership with Corporate Marketing
Monitor and evaluate marketing campaign performance, website traffic, lead conversion metrics, and advertising effectiveness to identify trends and recommend adjustments
Manage relationships with advertising agencies, printers, photographers, digital vendors, signage providers, and other external partners to ensure projects are completed on schedule and within budget
Review and maintain marketing budgets, process invoices, track expenditures, and ensure marketing activities comply with approved divisional budgets and purchasing procedures
Collaborate with Sales, Construction, Land, and Operations teams to support community openings, inventory home marketing and market-specific sales initiatives
Ensure all marketing materials, advertisements, and communications comply with company branding standards, Fair Housing requirements, licensing regulations, and applicable legal guidelines
Analyze competitive market activity, consumer trends, and local market conditions to assist leadership in evaluating marketing opportunities and positioning strategies
Contribute to the strategic planning and execution of new community launches
Manage community product mix to optimize market appeal and overall streetscape diversity
Assist with promotional events, realtor functions, and other marketing-related activities to increase brand awareness and community engagement
Prepare and deliver reporting, tracking and performance analysis
Support MLS-related activities
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company