Global Marketing Manager – qPCR Instruments and Workflows
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, and you’ll be valued and recognized for your performance! With dedicated managers and inspiring coworkers to support you, you’ll find the resources and opportunities to make significant contributions to the world.
Are you passionate about advancing genetic science and enabling researchers through innovative technologies? We are seeking a Global Marketing Manager to drive marketing strategy and execution for our qPCR instruments and associated workflows. This role will focus on developing and delivering integrated global marketing programs that increase awareness, educate customers on applications and workflows, and generate demand for our real-time PCR (qPCR) and digital PCR (dPCR) instrument portfolio.
The successful candidate will combine technical expertise with strong marketing capabilities to translate customer needs into impactful, application-focused campaigns, while collaborating across a global, matrixed organization to achieve business objectives. This role supports the global qPCR business unit, regional marketing and commercial teams reporting to the Sr. Global Marketing Manager, qPCR/dPCR Instruments and Workflows.
Location / Division Specific Information
This role is part of the Global Market Development team supporting the qPCR Instruments and Workflows portfolio within the Genetic Sciences Division. The team is responsible for developing and executing global marketing strategies and programs that enable commercial success across regions and customer segments including research, academia, biopharma, biotechnology, and applied markets.
This is a highly visible and collaborative global role, working closely with Product Management, Regional Marketing teams, and Commercial leaders to drive growth and customer adoption of qPCR instrument workflows.
Location: Carlsbad, CA (minimum 4 days onsite)
Relocation assistance is not provided for this position
This Role Makes an Impact
In this global marketing role, you will lead the development and execution of qPCR instrument and application-focused outbound marketing programs and globally scalable campaigns that educate customers on qPCR workflows and generate demand. You will play a key role in building a strong marketing funnel by driving marketing-qualified leads and marketing-attributed opportunities and revenue wins.
You will coordinate closely with global and regional stakeholders to ensure that marketing programs are effectively localized and executed to support revenue objectives, while continuously optimizing performance through data-driven insights.
Execute tactical marketing programs for qPCR instruments and workflows that drive measurable pipeline growth and contribution, including leads, marketing-qualified opportunities (MQOs), and revenue
Develop and deploy multi-channel outbound campaigns (digital, email, web, social, webinars, events) to increase application awareness and workflow adoption
Track, analyze, and report on campaign and funnel performance metrics; optimize programs to improve conversion, pipeline contribution, and ROI
Collaborate with internal teams (regional marketing, commercial, digital, eBusiness) and external partners (agencies, KOLs, customers) to develop and execute high-impact campaigns and content
The salary range estimated for this position based in California is $103,100.00–$140,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
