Job Description: Marketing & Design Specialist
Reports To Brand and Marketing Strategist
Status Part-Time, Non-Exempt
Takes Direction From Executive Team, Strategic Leadership Team, Organizational Knowledge & Learning Specialist
Calendar
Administrative Calendar
Job Summary
The Marketing & Design Specialist is responsible for executing ASUA's social media strategy and supporting the organization's marketing and communications initiatives. This position serves as the primary manager of ASUA's social media platforms, creating engaging, mission-aligned content that reflects the organization's visual and linguistic identity while highlighting the stories, students, staff, and programs that make ASUA unique.
Working under the direction of the Brand & Marketing Strategist, this position also assists with graphic design, website updates, photography, videography, marketing materials, and other brand initiatives that strengthen ASUA's presence and advance its mission.
Certifications and Qualifications
- Associate's or Bachelor's degree (or current enrollment) in Marketing, Communications, Graphic Design, Digital Media, or a related field, or equivalent professional experience
- Experience managing social media platforms for an organization, business, or nonprofit preferred
- Experience using graphic design, photography, video editing, and content creation software
- Excellent written communication skills with strong attention to detail
- Ability to manage multiple priorities while meeting deadlines in a fast-paced environment
- Current (dated within one year) Act 34, 114, and 151 clearances
- Ability to work independently while collaborating effectively with a multidisciplinary team
Essential Duties
Social Media Management
- Serve as the primary administrator for ASUA's social media platforms
- Create, schedule, publish, and monitor engaging social media content across multiple platforms
- Capture high-quality photography and videography that showcases ASUA's programs, students, staff, events, and organizational culture
- Write compelling, mission-aligned copy that reflects ASUA's established voice and linguistic identity
- Respond to comments, messages, and community engagement in a timely and professional manner
- Monitor social media trends and recommend content opportunities that align with organizational priorities
- Track platform analytics and prepare reports on engagement, audience growth, and content performance
- Ensure all social media content complies with student media permissions, organizational policies, and privacy requirements
Marketing & Brand Support
- Assist the Brand & Marketing Strategist in developing digital and print marketing materials
- Prepare graphics, promotional materials, flyers, brochures, presentations, signage, and other branded resources
- Support implementation of ASUA's visual identity standards across marketing materials
- Assist with website updates, including content, images, and organizational announcements
- Support internal and external communication initiatives as assigned
- Maintain organized digital marketing assets, photographs, videos, and design files in accordance with organizational standards
Content Creation
- Attend school events, community activities, and organizational functions to capture photography, video, and other marketing content
- Collaborate with departments across the organization to identify and develop stories that highlight student achievement, staff excellence, partnerships, and organizational initiatives
- Assist with content creation for newsletters, promotional campaigns, recruitment efforts, fundraising initiatives, and special projects
- Ensure all published materials accurately reflect ASUA's mission, vision, values, and brand standards
Organizational Support
- Maintain proficiency with marketing, design, photography, and social media technologies relevant to the position
- Support the continuous improvement of ASUA's marketing processes and content management systems
- Protect confidential information and adhere to all organizational policies related to privacy, security, and communications
- Support and promote the mission, vision, philosophy, and values of A Step Up Academy
Additional Duties and Responsibilities
- Perform related duties consistent with the scope and intent of the position
- Contribute to an organizational culture that values inclusion, belonging, accessibility, diversity, equity, and continuous learning
- Demonstrate professionalism, integrity, and respect in all interactions with students, families, colleagues, community partners, and external stakeholders
- Participate in organizational initiatives, committees, professional learning, and continuous improvement activities as assigned
- Read, understand, and comply with the Employee Handbook, organizational policies, procedures, and subsequent revisions
- Attend required meetings, trainings, and professional development activities, including those occurring outside of regularly scheduled work hours when applicable
- Travel between ASUA locations and off-site events as needed
- This job description does not state or imply that these are the only duties to be performed. Employees may be required to perform other job-related duties as assigned that are consistent with the scope and intent of the position
Organizational Relationships & Supervisory Responsibilities
- Directly accountable to the supervisor listed above and, in the absence of that individual, to the Head of Professional Learning & Knowledge
- This position has no direct reports
Competencies Required
- Excellent written and verbal communication skills
- Creativity with strong visual storytelling abilities
- Photography, videography, and basic graphic design skills
- Strong organizational and time management skills
- Attention to detail and commitment to brand consistency
- Ability to prioritize multiple projects and meet deadlines
- Professional judgment and discretion when representing the organization publicly
- Collaborative, flexible, and solution-oriented mindset
- Commitment to continuous learning and improvement
- Alignment with ASUA's mission, vision, and values
Work Environment Requirements
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Frequent standing, walking, sitting, bending, and movement throughout school facilities.
- Ability to travel between ASUA locations and community events.
- Ability to operate computers, cameras, audiovisual equipment, and other marketing technology.
- Ability to occasionally lift and transport marketing materials and equipment.
- Exposure to the activity, noise, and movement associated with an educational environment serving students with autism and intellectual and developmental disabilities.
- Knowledge of universal hygiene precautions and school safety procedures.
Equipment/Material Handled
The individual in this position shall be assigned a variety of resources and materials which are to be appropriately stored and accounted for. All media resources and borrowed material are to be judiciously used, and are to be maintained in a reasonably unsoiled and non- damaged fashion. Must know how to properly operate or be willing to learn to operate all multimedia equipment including current technology.
ASUA reserves the right to update, revise, or change this job description and related duties at any time.
Pay: $25.00 per hour
Work Location: In person
