Role: Program Manager - Real Estate Channel Marketing
Duration:6 to 12 Months
30 Ivan Allen Jr. Blvd. NW, Atlanta, GA 30308
Pay rate: $44 per hour on W2
Hybrid role - 4 days Onsite and 1 day Remote
Job Description:
- 30 Ivan Allen Jr. Blvd, Atlanta, GA 30308
- Local Travel: 60%
- Responsible for the day-to-day management and growth of the Real Estate sales channel.
- Position will also support other relationships and projects within the Retail Partnerships and Channel Development efforts for the Mass Market retail natural gas portfolio.
Job Responsibilities & Accountabilities by Competency:Functional Expertise:
- Responsible for growing the mover/real estate channel by increasing and maximizing the number of real estate program participants and referrals resulting in new customer acquisitions.
- Recommending and then implementing approved strategy to achieve this goal.
- Lead program sales/support efforts. Initiate and conduct face-to-face presentations to introduce the program and benefits to brokers/offices/agents and target real estate influencers.
- Conduct meetings and presentations to onboard new partners and members through orientations, training, CE classes, team meetings, and other opportunities.
- Develop and facilitate opportunities to drive program engagement and results.
- Efforts may include monthly call campaigns, tradeshows and industry event participation and seasonal campaigns, contests or events.
- Provide support for the marketing needs for the real estate channel from development through distribution of print and digital communication/marketing campaigns.
- This includes program kits, email, direct mail, video, presentation materials, etc.
- Work with agencies and vendors to dovetail existing brand messaging to promote program awareness and engagement.
- Responsible for web-based administration of the real estate referral/rewards program, including onboarding, approvals, inquiries, and awarding participants.
- Recommend and coordinate improvements for program-related referred customer-facing landing pages and experience, including ease of enrollment, and effectively capturing referral data.
- Responsible for the day-to-day implementation and results of the program.
- Responsible for overall engagement to drive customer acquisition and reporting and analysis of KPIs to ensure program is on track to meet set goals.
- Recommending solutions to drive program growth. Ability to clearly communicate objectives and coordinate all aspects of integrated campaigns to deadlines and on budget.
Business Acumen:
- Knowledge of the overall business and ability to think ahead of obstacles and challenges while recommending acquisition strategy.
- Ability to analyze and evaluate data to identify opportunities, recommend solutions or problem solve.
- Able to document processes and outline program guidelines to align with business rules.
Engagement:
- Required to initiate and engage in face-to-face sales activities.
- Ability to communicate clearly, effectively, and professionally with internal management, across departments, influencers, customers, agencies, and vendors.
Driving Results:
- Provide reporting for program performance, campaign effectiveness, profitability, CPA, and other data as needed, which may include obtaining cost estimates, running sales projections, and estimating revenue.
- Able to clearly understand operations processes, call center support, billing, and reporting systems for programs and promotions to be communicated and run smoothly.
- Coordinate development, fulfillment, and distribution of sales collateral, newsletters, promotional items, and training materials for agencies, operations, call centers, and other direct sales support.
- Provide support for direct sales effort and on-site customer training.
Education, Certifications/Licenses:Required:
- Bachelor’s Degree or seven years progressive experience in sales and program management.
Related Work Experience:Required:
- Five years of experience in program management or account management.
- Utility and/or Real Estate a plus.
- Possess strong verbal communication and customer service skills.
Preferred:
- Experience in channel or program development for a retail or deregulated company.
- Experience managing referral, affinity programs and/or loyalty programs.
- Experience developing affiliate marketing programs or digital/mobile marketing.
- Experience with social media or creating online communities.
Specific Skills & Knowledge:Required:
- Exceptional presentation, oral, and written communication skills with the ability to influence action.
- Strong analytical skills and attention to detail.
- Work well under pressure and effectively manage multiple projects in a timely and well-organized fashion.
- Problem-solving skills: ability to listen, identify the root cause, offer appropriate recommendations, and determine the best resolution.
- Experienced with marketing budgets and forecasts.
Preferred:
- Proficient with MS Excel, Word, Excel and PowerPoint, and social media platforms.
- Some experience with CRMs and email marketing platforms.
Working Conditions/Physical Requirements:
- Travel required (~60% travel)
- Must be able to travel to customer locations with personal vehicle.
- Will be working in an office environment.
- Physical requirements include standing for presentations, transporting, setting up, and breaking down banners/backdrops and giveaway items for sales events/tradeshows.
Pay: $30.00 - $44.00 per hour
Application Question(s):
- What is the best email and contact number to reach you?
- What is your current full address with zip code?
- What is your Hourly pay rate expectations?
Work Location: In person
