SUMMARY
The Social Media Coordinator is responsible for managing the organization's social media presence, creating engaging content, monitoring social media activity, and supporting brand awareness and community engagement.
This role ensures that all social media communications align with the organization's values, policies, and strategic objectives.
Mission Alignment
The Social Media Coordinator is expected to support and advance the mission, vision, and values of Golden Charter Academy through all communications and public-facing content. This position plays a key role in promoting the school's educational programs, student achievements, community engagement, and organizational goals.
The Social Media Coordinator shall ensure that all social media content and interactions reflect the school's commitment to academic excellence, professionalism, integrity, respect, and service to students and families. The employee is expected to exercise sound judgment when representing the school and to contribute positively to the school's reputation and relationships with stakeholders, including students, parents, staff, community partners, and the general public.
Essential Duties and Responsibilities
- Develop, schedule, and publish content across all company social media platforms.
- Monitor social media channels and respond to comments, messages, and inquiries in a timely and professional manner.
- Create and curate content, including graphics, photos, videos, and written posts.
- Track and analyze social media performance metrics and prepare regular reports.
- Maintain brand consistency across all social media platforms.
- Stay current on social media trends, best practices, and emerging platforms.
- Coordinate social media campaigns and promotional initiatives.
- Collaborate with internal departments to support organizational communication goals.
- Assist in developing and implementing social media strategies to increase engagement and reach.
- Oversee and coordinate media inquiries received through social media channels in collaboration with the appropriate departments.
- Monitor social media activity for potential violations of the organization's social media policies and guidelines.
- Document and report suspected or confirmed social media policy violations to the Human Resources Department for review and appropriate action.
- Maintain records of media inquiries, social media incidents, and policy violation reports as required.
- Perform other duties as assigned.
Qualifications
- Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field, or equivalent experience.
- Experience managing social media platforms for an organization.
- Excellent written and verbal communication skills.
- Strong organizational and time-management abilities.
- Proficiency with social media management and analytics tools.
- Ability to maintain confidentiality and exercise sound judgment when handling sensitive information.
Knowledge, Skills, and Abilities
- Strong understanding of social media platforms, trends, and analytics.
- Ability to communicate professionally with the public, media representatives, and employees.
- Knowledge of brand management and online reputation management.
- Ability to identify potential Social Media Policy violations and escalate concerns appropriately.
- Ability to work collaboratively with Human Resources and leadership on sensitive
- communication matters.
Certifications & Compliance Requirements
- Valid California Driver’s License and insured vehicle for travel up to 100 miles/day.
- LiveScan fingerprint clearance (required prior to employment).
- TB clearance (updated every 4 years).
- CPR/First Aid/AED certification (Adult & Pediatric, updated every 2 years).
Physical & Work Environment Requirements
This job primarily operates on a school site and in classrooms, and utilizes typical office equipment (computers, phones, photocopiers, etc.). While performing the duties of this job, the employee is regularly required to speak, stand, write, talk, walk, see, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 30-50lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and the ability to read small print. The employee must frequently bend, reach above the head, as well as forward, and use fine motor skills. The information contained in this job description is for compliance with the Americans with Disabilities Act (ADA) and is not an exhaustive list of the duties performed for this position. Additional duties are performed by the individuals currently holding this position and additional duties may be assigned.
Generally, the job is 60% Stationary and 40% moving/traversing. Travel required to attend meetings off campus. The above statements are intended to describe the general nature and level of work being performed.
Note: This job description is intended to provide a general overview of the requirements for this position and is not exhaustive. Other duties and responsibilities may be assigned as needed. If an accommodation is needed please contact [email protected].
Pay: $23.00 - $28.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Application Question(s):
- Why does this job opportunity interest you?
- What are your top strengths in the workplace?
Work Location: In person
