The Talent Manager acts as a strategic advisor, business manager, and advocate for creators, helping them maximize revenue opportunities, build long-term careers, and expand their personal brands. Success in this role is measured by creator satisfaction, roster growth, creator revenue performance, and new talent acquisition.
Core ResponsibilitiesCreator Relationship Management & GrowthTalent Acquisition & Retention
- Identify, evaluate, and sign new creators aligned with agency growth.
- Assess creators based on audience quality, content performance, growth trajectory, commercial potential, and cultural fit.
- Identify gaps and opportunities within the agency roster.
- Serve as the primary point of contact for a roster of creators.
- Build trusted, long-term relationships with creators.
- Act as the internal advocate for creator priorities and needs.
- Conduct regular business reviews and strategic planning sessions.
- Maintain strong creator satisfaction and retention.
Career Development (Secondary Focus)
- Advise on content strategy, audience development, and platform expansion.
- Identify opportunities to strengthen creator positioning and marketability.
- Guide creators through key career decisions and business opportunities.
The Talent Manager is responsible for the acquisition, growth, retention, and commercial success of a roster of creators. This role serves as the primary relationship owner for assigned talent while actively identifying and signing new creators to the agency.
Personal Brand Development (Secondary Focus)
- Support creators in developing long-term business ventures.
- Identify opportunities for product launches, merchandise, licensing, affiliate partnerships, subscriptions, and media opportunities.
- Help creators build sustainable businesses beyond sponsored content revenue.
Brand Partnerships
- Secure and negotiate brand partnerships aligned with creator goals.
- This includes:
- Inbound opportunities - Timely responses + negotiations, proper organization & visibility for creators
- Outbound opportunities - Identifying & sourcing brand/agency contacts, tailored creator and roster pitches
- Maintain and grow long-term brand/agency relationships
- This includes:
- Monthly email check-ins with existing brand side clients with roster updates
- Moving brand side clients to calls when appropriate
Revenue Generation & Commercial ManagementRevenue Ownership
- Own revenue targets for an assigned creator roster.
- Develop strategies to achieve and exceed revenue goals.
- Monitor performance against forecasts and proactively address gaps.
Partnership Development
- Collaborate with Brand Partnerships teams to identify and secure opportunities for creators.
- Present opportunities aligned with creator goals and audience fit.
- Build strategic relationships that lead to recurring partnerships and long-term brand deals.
Negotiation & Deal Strategy
- Lead creator-side negotiations for partnerships, licensing agreements, exclusivity terms, renewals, and usage rights.
- Maximize deal economics while maintaining strong brand and creator relationships.
- Ensure opportunities align with creator values and long-term objectives.
Campaign Oversight & Creator AdvocacyCampaign Support
- Partner with Campaign Management teams to ensure successful execution of creator partnerships.
- Support creators throughout campaign delivery.
- Resolve creator-related issues, concerns, or escalations.
Quality Assurance
- Ensure creators understand campaign expectations and deliverables.
- Maintain high standards of professionalism and execution across the roster.
Performance Analysis
- Review campaign outcomes and creator performance metrics.
- Translate learnings into future growth and monetization opportunities.
Talent Acquisition & SigningCreator Recruitment
- Identify, evaluate, and recruit creators aligned with agency growth priorities.
- Build and maintain an active pipeline of prospective talent.
- Conduct outreach and relationship-building with emerging and established creators.
- Attend industry events, monitor platform trends, and leverage personal networks to source talent.
Talent Evaluation
- Assess creators based on audience quality, content performance, growth trajectory, commercial potential, and cultural fit.
- Evaluate long-term revenue opportunity and strategic value to the agency.
Talent Signing
- Present agency capabilities, services, and growth opportunities to prospective creators.
- Lead discussions regarding representation and partnership structures.
- Partner with leadership on contract negotiations and onboarding.
- Successfully transition signed creators into active management relationships.
Roster Strategy
- Identify gaps and opportunities within the agency roster.
- Develop acquisition plans aligned with company revenue and growth objectives.
- Maintain a balanced mix of established creators and emerging talent.
Internal Collaboration & OperationsCross-Functional Partnership
- Collaborate closely with:
- Brand Partnerships
- Campaign Management
- Talent Coordinators
- Operations
- Finance
- Leadership
Forecasting & Reporting
- Maintain accurate revenue forecasts.
- Track creator performance against goals.
- Update CRM and creator management systems.
Administrative Management
- Ensure creator records, contracts, opportunities, and communications remain organized and up to date.
- Support reporting and strategic planning initiatives.
Key Performance Indicators (KPIs)Creator Revenue
- Managed roster revenue
- Revenue growth YoY
- Revenue per creator
- Renewal revenue
- Upsell revenue
Talent Acquisition
- New creators signed per quarter
- Annualized revenue potential of signed creators
- Pipeline conversion rate
- Prospect-to-signing conversion rate
- First-year creator retention rate
Creator Health
- Creator retention rate
- Creator satisfaction score
- Response time and communication quality
- Creator engagement and relationship strength
Commercial Performance
- Opportunity conversion rate
- Forecast accuracy
- Average deal size
- Long-term partnership growth
Operational Excellence
- CRM accuracy
- Contract and documentation compliance
- Internal collaboration effectiveness
- Escalation resolution time
Key CompetenciesRelationship Management
- Exceptional communication skills
- High emotional intelligence
- Trust-building and relationship development
- Conflict resolution
Business Development
- Prospecting and networking
- Negotiation
- Sales and partnership development
- Commercial strategy
Creator Industry Expertise
- Influencer marketing ecosystem knowledge
- Social platform expertise
- Creator economy trends
- Talent evaluation and recruitment
Operational Excellence
- Organization and prioritization
- Project management
- Forecasting and reporting
- Attention to detail
Career ProgressionTalent Manager
Owns creator relationships, roster revenue, talent acquisition, and creator growth strategy.
Senior Talent Manager
Manages high-value creators, leads strategic roster development, mentors junior team members, and drives significant revenue growth.
Director, Creator Management
Oversees creator management operations, talent acquisition strategy, roster growth, and overall team performance.
Job Type: Contract
Pay: $70,000.00 - $84,000.00 per year
Experience:
- Customer service: 1 year (Preferred)
Work Location: Remote
