Beyond Meat, Inc., otherwise known as Beyond The Plant Protein Company™, is a plant protein company offering a portfolio of plant-based products made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet.
The Company’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare.
Job Description
We are focused on raising the bar on talent. We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and the employee experience.
We are looking for a Shopper Marketing Manager who will develop and execute best-in-class retail programs linking brand and sales objectives. This role will provide thought leadership and project management, focused on connecting the Beyond Meat brand and products to our customers and consumers through the development and execution of innovative and differentiated shopper solutions, both in-store and online. This role will foster relationships across our marketing team, internal sales teams and key customer marketing teams, contributing to joint business plans for our customers across both sales and marketing levers.
This person will comprehensively develop and execute retail initiatives that meet shopper’s needs while delivering on both brand and customer priorities. Using insights to turn shoppers into buyers, this role will develop programs that strategically align brand and retailer objectives and differentiates Beyond Meat with retailers and shoppers. Ideal candidates will have both a marketing and sales mindset with a particular focus on growing emerging categories and brands within large and mid-sized retailers.
TASKS, DUTIES, & GENERAL RESPONSIBILITIES
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Partner cross-functionally to develop and execute transformative omnichannel campaigns throughout the path to purchase that strengthen brand equity and drive profitable sales and revenue growth.
Use category, shopper, and retailer specific insights to identify opportunities and industry trends to generate holistic learning agenda for key customers, develop shopper-centric selling stories, and annual plans and budgets.
Manage business metrics (sales, share, revenue, space allocation, etc.), including customer journeys (awareness, consideration, and conversion).
Work cross-functionally to develop merchandising assets, content, product field guides, sales decks, and any other in-store needs.
Education, Technical Skills, and/or Previous Experience:
**Annual salary commensurate with experience**
The starting annual base pay for this role is between USD $95,000 and $110,000. The actual base is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus and benefits.
Beyond The Plant Protein Company is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.
For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. E-Verify is used to validate employment eligibility. This role is not eligible for Visa Sponsorship at this time.
