Vice President, Produce Division
This executive leadership position is responsible for crafting the strategy and driving execution of Farm Journal’s produce division. This position will own division revenues and forecasting, manage and grow a sales team, craft market messaging, collaborate with centers of excellence to refine and devise new product offerings, and own the long-term division strategic plan.
The produce market is integral to our long-term growth plan here at Farm Journal, and it’s an exciting time to help the industry tackle complex challenges. Farm Journal’s proprietary data, intelligence, marketing, and event assets that align with our client’s goals to maximize their performance, profitability and satisfaction. This dynamic leader assumes the lead industry role in monetizing data-driven products and business information services through creative go-to-market excellence and strong, enterprise-level customer relationships.
Essential Duties and Responsibilities
Responsibilities include, but are not limited to, the following:
- Lead and manage sales and business development teams to achieve produce division revenue targets.
- Develop and implement commercial and revenue strategies aligned with produce division business goals.
- Identify new opportunities, including market expansion, partnerships, and pricing models.
- Own revenue forecasting, pipeline management, and/or commercial performance analytics.
- Optimize go-to-market strategies for data and business intelligence products.
- Collaborate with product and technology teams to ensure product-market fit and drive revenue.
- Work in concert with other COE executives to maximize profitability on print, broadcast, event, market advisory and custom products.
- Foster a data-driven culture, leveraging analytics to measure and refine strategies.
- Develop long-standing, strategic-level relationships with key clients, stakeholders, industry leaders, and strategic partners.
- Ensure compliance with industry regulations and best practices in data monetization or business intelligence.
Skills/Professional Experience
These qualifications include, but are not limited to, the following:
- 5+ years of senior experience in the Produce industry. Intimate knowledge of market dynamics, participants, and commercial strategies.
- 5+ years of senior leadership experience in commercial roles within data publishing, business intelligence, or SaaS industries.
- Expertise in events, digital advertising, print advertising, data, and enterprise software sales models.
- Degree and/or clearly demonstrated skillset growth in Business, Marketing, or a related field.
- Proven success in driving revenue growth, scaling teams, and improving customer retention and acquisition.
- Strong analytical skills and ability to translate data into actionable strategies.
- Experience managing cross-functional teams with alignment on sales, marketing, and commercial operations.
- Solid track record of managing expenses and resources to maximize profit.
- Excellent communication, negotiation, and relationship-building skills.
- Proven ability to succeed in a fast-paced, evolving market environment.
Key Competencies
- Strategy & Monetization: Long-term commercial planning, enterprise sales
- Sales Leadership & Growth: Driving B2B sales and partnerships
- Marketing & Customer Insights: Data-driven marketing, pricing strategies
- Customer Success & Retention: Customer acquisition, retention, and upselling
- Cross-Functional Collaboration: Leading multifunctional commercial operations
- Analytics & Decision-Making: Data use across commercial functions
- Stakeholder Management: Clients, agencies, and internal teams
Work Environment
This role is either hybrid in our corporate office in Kansas City or remote. Travel required, approximately
35-40%.
Work authorization requirements
Must have unrestricted work authorization to work in the United States.
EEO statement
Farm Journal is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.
