Job Overview
We are seeking an energetic and results-driven Digital Marketing Manager to lead our online marketing initiatives and elevate our brand presence across digital channels. In this pivotal role, you will develop, execute, and optimize comprehensive digital marketing strategies that drive engagement, increase conversions, and boost overall business growth. Your expertise will help us stay ahead in a competitive landscape by leveraging innovative marketing techniques, data-driven insights, and creative content. This paid position offers an exciting opportunity to shape the future of our digital footprint and make a measurable impact.
Duties
- Develop and implement integrated digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement.
- Manage website content using Content Management Systems (CMS) like WordPress, ensuring SEO best practices are applied for improved search engine rankings.
- Conduct keyword research and utilize SEO tools to optimize website content, blog posts, and landing pages for organic traffic growth.
- Oversee paid advertising campaigns including SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns to generate leads and conversions.
- Analyze web analytics using tools like Google Analytics, Google Tag Manager, and marketing analytics platforms to monitor performance metrics, generate reports, and inform strategic decisions.
- Coordinate email marketing efforts with marketing automation tools to nurture leads, promote campaigns, and enhance customer engagement.
- Collaborate with graphic designers to create compelling visual content using Adobe Creative Suite (Photoshop, Illustrator) for ads, social media posts, and website assets.
- Manage performance marketing initiatives by setting up digital campaigns that focus on ROI optimization through conversion rate improvements and A/B testing.
- Maintain website management responsibilities including technical proficiency in HTML, CSS, JavaScript, and SQL for troubleshooting issues or implementing updates.
- Drive content creation efforts for blogs, social media posts, newsletters, and landing pages aligned with brand voice and campaign goals.
- Lead social media management strategies across multiple platforms to build community engagement through targeted advertising campaigns.
Skills
- Proficiency with SEO tools such as SEMrush or Moz for keyword research and site audits.
- Strong understanding of conversion optimization techniques to improve landing page performance and user experience.
- Expertise in digital advertising platforms including Google Ads (Google AdWords), Facebook Advertising, and other paid media channels.
- Technical skills in HTML, CSS, JavaScript, SQL along with experience managing Content Management Systems like WordPress.
- Experience with web analytics reporting tools such as Google Analytics for tracking campaign effectiveness and user behavior insights.
- Ability to create engaging content through copywriting experience combined with graphic design skills using Adobe Photoshop or Adobe Creative Suite.
- Knowledge of email marketing strategies utilizing marketing automation platforms for targeted outreach campaigns.
- Familiarity with web analytics reporting tools to measure campaign success against KPIs such as traffic growth and conversion rates.
- Strong project management skills in digital campaign setup from planning through execution while maintaining deadlines.
- Experience managing social media advertising campaigns across platforms like Facebook Business Manager or LinkedIn Ads for B2B marketing initiatives.
- Technical proficiency in website management including troubleshooting issues related to HTML or CSS code adjustments when needed.
Join us as a Digital Marketing Manager if you're passionate about crafting innovative digital strategies that inspire action! Bring your expertise in performance marketing, analytics-driven decision-making, creative content creation, and technical proficiency to help us achieve extraordinary results in the digital space!
Pay: $200.00 per week
Work Location: Hybrid remote in Edinburg, TX 78539
