Overview
We are seeking a dynamic and innovative AI Marketing Analytics Specialist to drive data-driven marketing strategies through advanced artificial intelligence and machine learning techniques. In this role, you will harness the power of big data systems, statistical modeling, and AI implementation to optimize marketing campaigns, enhance customer engagement, and uncover actionable insights. Your expertise will enable our team to leverage cutting-edge technologies such as natural language processing, generative AI, and scalable cloud services to stay ahead in a competitive landscape. Join us to shape the future of marketing analytics with your passion for data science and AI innovation!
Responsibilities
- Develop and deploy predictive models using machine learning frameworks such as TensorFlow, Spark MLlib, and other AI models to forecast customer behavior and campaign performance.
- Design and implement scalable big data systems utilizing Hadoop, Spark, SQL databases, and ETL processes to manage large volumes of marketing data efficiently.
- Conduct statistical analysis for research purposes, applying tools like SAS, R, and statistical analysis software to derive meaningful insights from complex datasets.
- Utilize natural language processing (NLP) techniques to analyze unstructured data such as customer reviews, social media content, and chat logs for sentiment analysis and trend identification.
- Collaborate with cross-functional teams to integrate AI models into marketing platforms using cloud services such as AWS Machine Learning services for model training and deployment.
- Perform model evaluation and validation to ensure accuracy, scalability, and robustness of AI solutions before deployment in production environments.
- Support data mining initiatives using tools like Talend and Looker to visualize insights that inform strategic marketing decisions.
Requirements
- Proven experience with machine learning/AI-based analysis including predictive modeling analysis, generative AI, and natural language processing.
- Strong proficiency in programming languages such as Python, Java, C, R, VBA, Bash (Unix shell), with experience in model training and deployment.
- Hands-on knowledge of big data systems including Hadoop, Spark implementation, SQL databases, and data analytics tools.
- Familiarity with cloud-based machine learning services like AWS or similar platforms for scalable model training and deployment.
- Expertise in statistical modeling techniques combined with experience in statistical analysis tools like SAS or R for research purposes.
- Solid understanding of database design principles along with experience working with SQL for data querying and management.
- Ability to work with diverse datasets including linked data sources and unstructured information using advanced data mining methods.
- Excellent problem-solving skills with a focus on scalability, efficiency, and innovative AI implementation strategies in marketing contexts.
Join us to push the boundaries of marketing analytics through innovative AI solutions!
Pay: $35,000.00 - $45,000.00 per year
Work Location: In person
