General Manager — Bruster's Real Ice Cream
Conroe, TX · Full-time · $50,000/year
About the role
Run a Bruster's store from open to close. You're accountable for the team, the guest experience, and the P&L. Not just keeping the lights on, but creating the kind of consistent, memorable visits that turn first-time customers into regulars who recommend us to their friends.
This is hands-on, high-visibility work. You'll be on the floor during the rush, behind the counter when the line builds, and in the back office when the numbers need to add up. BrustersTX is a growing Houston-metro franchise group strong performers move into multi-unit and district leadership.
What you'll own
- The team. Recruit, hire, onboard, train, schedule, and coach a crew of 15–25 hourly team members and shift leads. Address performance issues directly and develop your bench.
- The guest experience. Set the standard for hospitality, consistency, and speed. Handle complaints in a way that earns repeat visits — not just resolves the moment.
- The P&L. Hit weekly targets for sales, food cost, labor cost, and waste. Read your numbers daily and act on them.
- The store. Open/close standards, cleanliness, equipment uptime, food safety, and inventory accuracy.
- Production. Plan and execute daily ice cream batching, cake production, and prep against demand forecasts.
- Catering & community. Coordinate catering events, support local schools and fundraisers, and represent the brand inside and outside the store.
- Brand execution. Roll out LTOs, promotions, and the operating playbook from corporate and BrustersTX.
What we're looking for
- 3+ years directly managing a restaurant, QSR, or retail location
- Direct P&L accountability — you've owned food cost, labor cost, and sales
- ServSafe Food Manager certification, or willing to obtain within 30 days of hire
- Comfortable working nights, weekends, and the May–August peak
- Proven experience hiring, coaching, and terminating when needed
- Comfortable with POS, scheduling tools, and basic technology
- Reliable transportation to the store
- A genuine love for hospitality
Physical requirements
- Stand 8+ hours per shift
- Lift up to 50 lbs
- Work in a fast-paced environment with mixed warm and cold conditions
- Frequent reaching, bending, and walking
How we operate
Our mission is to create moments worth coming back for. Our vision is to be the first place people recommend to friends and family for a treat. It shapes every operating decision we make, including who we hire to lead our stores.
We hold ourselves to six values: Heartfelt Hospitality, Consistency Builds Trust, Ownership, Respect Always, Team First, and Community.
Compensation & benefits
- $55,000/year salary
- $6,000 achievable bonus opportunity
- Paid time off
- Employee discount
- Clear path to multi-unit / district leadership for top performers
Pay: From $55,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Application Question(s):
- How many years of experience do you have directly managing a restaurant, QSR, or retail location?
- Have you held direct P&L accountability for food cost, labor cost, and sales targets?
- Are you available to work nights, weekends, and the May–August peak season?
- In 1–2 sentences, tell us about a time you turned a routine guest interaction into a moment that customer would remember.
- Why would you like to work for Bruster's?
Work Location: In person
