College of Liberal Arts & Sciences
University of Illinois at Urbana-Champaign
The College of Liberal Arts & Sciences Office of Marketing & Communications is searching for an Enrollment Marketing Strategist who will serve as part of the marketing team within the LAS Office of Marketing and Communications and focuses on developing, executing, and optimizing enrollment‑driven strategies for the College of Liberal Arts & Sciences' online and non‑degree programs. Using data‑informed strategy, compelling storytelling, and strong collaboration, this position supports student recruitment, pipeline development, and conversion through strong marketing for programs serving the modern learner.
ENROLLMENT MARKETING STRATEGY
- Develop and implement marketing strategies across paid and owned channels (including email, web, social media, search, and advertising) to attract, engage, and enroll prospective students in online and non-degree programs
- Conduct market, audience, and competitor research to identify trends and opportunities that inform strategy and messaging
- Collaborate with colleagues to align strategies with college‑wide priorities and institutional enrollment goals
- Ensure adherence to college brand, voice, accessibility standards, and messaging guidelines across all marketing and communication materials
PIPELINE COMMUNICATION
- Manage and optimize prospective student communications within Slate and other CRM platforms by delivering timely email and text messaging from inquiry through enrollment
- Monitor pipeline performance and engagement trends, identifying gaps or drop‑off points and recommending improvements to increase conversion
- Oversee the development of program‑specific marketing content (student testimonials, search optimized web copy, social media, video) while ensuring each program’s value and differentiators are tailored to intended audiences
DIGITAL MARKETING EXECUTION
- Plan and manage targeted paid campaigns across multiple platforms, adjusting tactics to maximize engagement and conversion
- Coordinate with internal resources, campus Strategic Communications, and external agencies to support campaign development, execution, and testing
- Analyze metrics to evaluate campaign effectiveness, report outcomes, and provide data‑informed recommendations to stakeholders
COLLABORATION & PROJECT MANAGEMENT
- Serve as the primary point of contact and strategic liaison for online and nontraditional program marketing efforts between program directors, advisors, campus partners, and external organizations
- Work with program staff and partners to align all messaging with program requirements, timelines, and student need
- Manage projects within the MarCom team’s project management framework to ensure work is organized, documented, and delivered on time
- Perform other duties as assigned to support the mission and strategic goals of the College of Liberal Arts & Sciences
- Bachelor’s degree in marketing, business administration, communications, public relations, or a related field.
- One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area
- Demonstrated professional work experience developing digital marketing content and executing campaigns across multiple online platforms.
- Demonstrated professional work experience in recruitment and admissions and/or enrollment marketing.
- Ability to work with CRM systems such as Slate or similar platforms
- Knowledge of supporting online, non‑degree, or adult‑learner programs
- Ability to analyze digital marketing performance, enrollment funnels, and engagement metrics
- Ability to collaborate with external marketing agencies
- Ability to communicate effectively with others.
- Excellent interpersonal skills.
- Ability to interact with a broad array of internal and external constituents.
- Commitment to creating an inclusive environment
- Ability to think creatively and collaboratively.
- Strong organizational skills.
- Ability to be self-motivated, work independently, and prioritize tasks
- Strong decision-making skills and judgment.
- Ability to work under tight deadlines while balancing multiple projects.
- Ability to maintain high standards of integrity and accuracy while presenting information in an engaging and informative way.
- Strong writing and editing skills for
- Understanding of marketing tools and best practices
- Understanding of digital performance metrics
This is a 100% full-time Civil Service 5004 - Marketing Associate position, appointed on a 12-month basis. The expected start date is as soon as possible after the deadline date. The budgeted salary range for the position is $65,000 to $75,000. Salary is competitive and commensurate with qualifications and experience, while also considering internal equity. Hybrid work options may be available for this position after an initial on-site training period, with the ability to be on-site at the University of Illinois Urbana-Champaign campus as needed per the University’s Workplace Flexibility policy. Sponsorship for work authorization is not available for this position.
For more information on Civil Service classifications, please visit the SUCSS web site at https://www.sucss.illinois.gov/pages/classspec/default.aspx.
Applications must be received by 6:00 pm (Central Time) on Wednesday, July 30th, 2026. Apply for this position using the Apply Now button at the top or bottom of this posting and upload your cover letter, resume, and names/contact information for three professional references. Please remember to include specific information on how you meet the qualifications of the position in your application materials, including all relevant experiences. In order to be considered as a transfer candidate, you must apply for this position. Applications not submitted through https://jobs.illinois.edu will not be considered. If required by the position, transcripts or other documentation of credentials are to be provided no later than the first day of employment. For further information about this specific position, please contact [email protected]. For questions regarding the application process, please contact 217-333-2137.
At the University of Illinois Urbana-Champaign — the state’s flagship public university and one of the world’s leading research institutions — every staff member helps shape what’s next. Founded in 1867, Illinois is home to a vibrant community of 59,000 students from all 50 states and 129 countries, supported by 15 colleges and instructional units, more than 20 research institutes, and one of the most comprehensive student service ecosystems in the nation. Whether you’re empowering first-generation students, fueling breakthrough innovation, or strengthening communities across Illinois and beyond, your work here has a far-reaching and deeply meaningful impact. The university offers a highly competitive benefits package designed to support your well-being, growth, and financial security. Join a top 10 public university that has launched over 330 startups and continues to redefine excellence — where the Illinois Value Proposition ensures that your contributions are recognized, your potential is nurtured, and your career can thrive.
Champaign-Urbana
Artificial Intelligence (AI) tools may be used in some portions of the candidate review process for this position; however, all employment decisions will be made by a person.
This position is intended to be eligible for benefits. This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.
The University of Illinois must also comply with applicable federal export control laws and regulations and, as such, reserves the right to employ restricted party screening procedures for applicants.
The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.
Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Accommodations may also be requested on the basis of pregnancy, childbirth, and related conditions, or religion. Requests may be submitted through the reasonable accommodation portal, or by contacting the Office for Access & Equity at 217-333-0885, option #1, or [email protected].
Requisition ID: 1036977
Job Category: Professional and Administrative
Apply at: https://jobs.illinois.edu
