Own and grow a defined territory of Senior Living customers by proactively identifying, creating, and advancing sales opportunities to protect and expand existing business while driving revenue and margin performance.
Build and maintain trusted relationships with key stakeholders - including Administrators, Executive Directors and department leaders - to expand c ustomer touchpoints , uncover unmet needs, and drive proactive sales conversations across phone, email, and digital channels.
Maintain strong daily outbound activity and engage customers to drive results against sales targets, supporting both daily supply needs and larger annual capital equipment expenditures, supported by timely and accurate CRM documentation.
Leverage AI-enabled insights, predictive buying data, and digital tools (e.g., Microsoft Copilot, AI-generated leads) to research accounts, prioritize opportunities, and increase selling efficiency. Fully adopt workflows and tools to reduce reactive work and expand proactive selling capacity.
Use analytics, dashboards, and selling resources to develop and execute strategic growth plans aligned to customer needs and business priorities , including recurring supply demand and annual capital purchasing cycles.
Collaborate with internal teams across Sa les, Category M anagement, M arketing, F inance and O perations to proactively plan and execute growth initiatives .
Develop a deep understanding of Senior Living operations, including budgeting cycles, regulatory requirements, care levels, and decision-making structures, while understanding how new technologies and smart products can evolve workflows to positively impact resident care, safety, and operational efficiency.
Identify and solve customer needs, consult on products and services, and advise on other matters related to a customer’s business operations through a strong understanding of Direct Supply’s products and services .
