The Director of Strategic Events & Partner Engagement is a senior leadership role within the Marketing team, responsible for setting the vision, strategy, and execution of two important platforms: Hanger LIVE and the Global Partners Summit.
Reporting directly to the CMO and based in Austin,TX, this director-level position plays a critical role in shaping how Hanger shows up in the market, to drive brand awareness, deepen partner relationships, and deliver world-class experiences that advance business objectives. The ideal candidate is a seasoned, strategic leader who brings executive presence, strong commercial acumen, and a hands-on approach to delivering at scale.
Key Responsibilities
Event Strategy & Leadership
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Set the overarching vision and multi-year strategy for Hanger LIVE and the Global Partners Summit, aligned to Hanger's brand and growth objectives
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Lead all phases of event delivery, from strategic planning and budget ownership through to on-site execution and post-event analysis
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Establish frameworks, processes, and standards that ensure consistency, quality, and scalability across both event platforms
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Present event strategy, performance, and recommendations to the CMO and senior leadership team
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Create and lead operating mechanisms to drive ongoing progress for Global Partners Summit
Communications
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Work with internal and external communications teams to develop and oversee integrated, multi-channel communication strategies for both events, targeting internal teams, global partners, and external audiences
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Champion compelling, on-brand storytelling across all event touchpoints, from promotional campaigns and digital content to keynote messaging and partner briefings
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Serve as a senior communications lead for high-stakes partner and stakeholder interactions surrounding both events
Partner Engagement
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Serve as a senior relationship owner for Hanger's global partner network, cultivating meaningful partnerships that extend beyond individual events
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Define and lead a partner engagement strategy that maximizes participation, satisfaction, and long-term value from both Hanger LIVE and the Global Partners Summit
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Oversee the full partner journey from onboarding and briefings through to post-event follow-up and ongoing relationship management
Internal Events Oversight
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Oversee the logistics and delivery of Hanger's internal events, ensuring they are well-organized, on-brand, and aligned with company culture and objectives
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Directly manage and develop an Internal Events Manager, providing strategic direction, day-to-day guidance, and ongoing mentorship
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Review and approve internal event plans, budgets, and timelines owned by the Internal Events Logistics Manager
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Ensure consistency and quality standards across both external flagship events and internal event programming
Leadership & Cross-Functional Collaboration
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Serve as a strategic partner to the CMO, contributing to broader marketing planning and brand strategy
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Build strong cross-functional relationships to ensure event programming is aligned with business needs
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Manage and oversee external agencies, production partners, and vendors to deliver high-quality outcomes within budget
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8–12 years of progressive experience in event management, partner engagement, or marketing — with at least 3 years in a senior or director-level role
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Demonstrated success leading large-scale, global or flagship events with significant business impact
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Experience operating at an executive level, including presenting to and partnering with C-suite stakeholders
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Background in B2B, enterprise, or partner-led environments strongly preferred
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Must have, or be eligible to obtain, a valid driver’s license and driving record within the standards outlined within Hanger’s Motor Vehicle Safety Policy and Procedures.
