1. Partners with the COO, VP of Home Health, VP of Business Development, Regional Director of Operations, and local leadership to plan and execute market expansion and integration activities for start-ups, organic growth, and potential acquisitions.
2. Develops, maintains, and continuously improves standardized market launch and integration playbooks, tools, and templates (readiness checklists, workplans, training plans, communication plans, and stabilization scorecards). 3. Leads readiness planning and go-live preparation, including staffing plans, orientation schedules, operational workflows, clinical documentation processes, payer readiness, and vendor setup in collaboration with functional owners.
4. Supports onboarding, orientation, and transition of new and up-and-coming local leaders; provides coaching, tools, and cadence to accelerate leader readiness while preserving clear local ownership of day-to-day operations .
5. Facilitates cross-functional integration for new markets and acquired operations, aligning people, process, technology, policy, and culture to Well Care standards. Serves as a culture champion for new operations.
6. Creates and manages market launch timelines; tracks milestones, risks, issues, and dependencies; escalating barriers and driving solution-oriented recommendations for executive and local leadership.
7. Partners with local leadership to implement early performance management routines post-launch, including KPI dashboards and action plans for census growth, referral development, staffing productivity, quality outcomes, and patient experience.
8. Ensures launch and integration activities meet all regulatory, payer, accreditation, and internal policy requirements; partners with compliance and clinical leadership to address gaps prior to go-live.
9. Collaborates with Business Development and local leaders to support referral development readiness (messaging, outreach cadence, relationship handoffs, and service line positioning) during market entry and ramp-up
10. Leads change management and communications for start-ups and integrations, ensuring clarity of roles, expectations, timelines, and support resources for enterprise and local teams.
11. Assists with Certificate of Need application development and ensuring project development of approved operations.
12. Prepares ongoing market analysis and intelligence to support growth initiatives.
13. Maintains confidentiality and discretion related to growth strategy, pipeline activity, acquisition targets, and integration plans
