About Us
Infusion Care Medical is a growing healthcare practice dedicated to providing exceptional patient care through infusion therapy, wellness services, aesthetics, and specialty medical treatments. Our team is passionate about improving the health and well-being of our community while creating an outstanding patient experience.
We're looking for a creative, organized, and self-motivated Marketing & Social Media Coordinator to own and execute our marketing efforts across both our Medical and Aesthetics divisions.
If you're passionate about storytelling, digital marketing, content creation, graphic design, photography, videography, and building brands, we'd love to meet you.
Position Summary
This is a hands-on marketing position responsible for planning, creating, and executing the company's marketing strategy across multiple digital platforms.
This position is ideal for someone who enjoys owning the entire marketing process—from strategy and campaign planning to content creation, graphic design, analytics, and community engagement.
The ideal candidate is equally comfortable behind a camera, designing graphics in Canva, writing compelling copy, brainstorming campaign ideas, collaborating with providers and staff, and producing engaging healthcare content.
No two days are the same, so we're looking for someone who enjoys wearing multiple hats, takes initiative, works independently, and thrives in a creative environment.
Essential Responsibilities:
Marketing Strategy
- Develop monthly marketing plans aligned with company goals
- Create and maintain marketing and social media content calendars
- Collaborate with leadership to develop promotions and marketing initiatives
- Analyze campaign performance and recommend improvements
- Research industry trends, competitors, and new marketing opportunities
- Identify strategies to increase patient engagement and brand awareness
Social Media Management
- Manage Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile
- Create engaging captions tailored to each platform
- Schedule and publish content
- Monitor comments, direct messages, and audience engagement
- Respond professionally to online reviews and inquiries
- Research social media trends and adapt them appropriately for healthcare and aesthetics
- Track analytics and prepare performance reports
- Increase brand awareness and online engagement
Content Creation
- Film and edit Instagram Reels, TikToks, and short-form video content
- Capture high-quality photography and videography throughout the clinic
- Direct providers and staff during content creation
- Create educational healthcare content
- Produce promotional campaigns for wellness services and aesthetics
- Write blogs, newsletters, website copy, patient education materials, and social media captions
- Coordinate patient testimonials and before-and-after content while following HIPAA guidelines
Graphic Design
Design professional marketing materials including:
- Flyers
- Brochures
- Rack cards
- Posters
- Social media graphics
- Digital advertisements
- Email graphics
- Event signage
- Patient education materials
- Promotional materials
- Internal communication pieces
Maintain consistent branding across all marketing channels.
Digital Marketing
- Assist with website updates and content management
- Maintain Google Business Profile
- Support SEO initiatives
- Assist with Google Ads campaigns
- Monitor online reputation and patient reviews
- Improve local search visibility
- Track website and campaign performance
Marketing Campaigns
Plan and execute campaigns including:
- Monthly wellness promotions
- Aesthetic specials
- Seasonal campaigns
- Community events
- National health awareness months
- Holiday promotions
- Patient appreciation initiatives
- Provider spotlights
- Educational campaigns
Collaborate with leadership to develop creative strategies that support company growth.
Photography & Videography
- Photograph providers, staff, patients (with appropriate consent), and events
- Capture B-roll footage for marketing content
- Edit videos using CapCut or similar software
- Organize and maintain the digital media library
- Ensure high-quality visual content across all marketing channels
Cross-Department Collaboration
- Work closely with providers, nurses, medical assistants, front office staff, and estheticians
- Coordinate marketing requests across multiple departments
- Attend planning meetings as needed
- Support community outreach events
- Assist with additional marketing projects as assigned
Required Qualifications
- Minimum of 2 years of professional marketing, communications, or social media experience
- Experience managing business social media accounts
- Proficiency in Canva
- Experience creating short-form video content
- Photography and videography experience
- Strong copywriting and communication skills
- Excellent organizational and time management skills
- Ability to manage multiple projects simultaneously
- Ability to work independently and take initiative
- Professional communication skills
- Comfortable appearing on camera when needed
- Comfortable directing staff during content creation
Preferred Qualifications
- Healthcare, medical, wellness, or aesthetics marketing experience
- Adobe Creative Suite experience
- CapCut or similar video editing software
- Email marketing platforms
- Website editing experience
- SEO knowledge
- Google Ads experience
- Meta Business Suite
- Google Business Profile management
- Marketing analytics and reporting
Technical Skills
Experience with the following is preferred:
- Canva
- Meta Business Suite
- Instagram
- Facebook
- TikTok
- LinkedIn
- Google Business Profile
- Microsoft Office
- Google Workspace
- CapCut (or similar editing software)
- Adobe Creative Suite
What We're Looking For
The ideal candidate is:
- Creative
- Organized
- Self-motivated
- Detail-oriented
- Professional
- Adaptable
- Collaborative
- Curious and eager to learn
- Comfortable working independently
- Passionate about healthcare marketing
- Comfortable filming and directing others on camera
- Excited to contribute ideas and help grow a local healthcare practice
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Paid Time Off
- Paid Holidays
- Retirement Plan
- Employee Discounts on Select Services
- Professional Development Opportunities
How to Apply
Please email the following to Rae at [email protected]:
- Resume
- Portfolio
- Examples of social media work
- Links to business social media accounts you have managed (if available)
Your portfolio should include examples of:
- Social media graphics
- Instagram Reels or TikToks
- Marketing campaigns
- Promotional flyers
- Print materials
- Branding projects
- Photography
- Videography
- Email marketing
- Website work (if applicable)
For each portfolio piece, please include a brief description of your role and responsibilities, particularly if the project was completed as part of a team.
If available, include measurable results such as engagement, follower growth, campaign performance, website traffic, or other marketing metrics.
Applications submitted without a resume, portfolio, and examples of social media work will not be considered.
Pay: $20.00 - $22.00 per hour
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
