Balluff is a global leader in sensor technology and industrial automation. We are committed to helping our customers improve efficiency, reduce downtime, and advance digitalization through innovative automation solutions. Join a company where your ideas matter and your impact is real.
Position Summary
As a Sales Engineer at Balluff, you will be responsible for driving strategic growth by delivering automation solutions to key accounts. You’ll develop and maintain strong, value-based relationships across customer organizations while promoting Balluff’s comprehensive portfolio of industrial sensor and automation products.
Territory: Northern California & Nevada
Industry/Products: Semiconductor, automotive, medical / scientific; Prox sensors, Network blocks, cables, photoelectric sensors and RFID
What You’ll Do
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Execute strategic sales plans to generate consistent growth within your assigned account base
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Build value-driven relationships with customer stakeholders—from engineering and operations to executive leadership
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Present automation solutions that address customer challenges and generate measurable cost savings
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Use customer insights to tailor Balluff’s solutions and enhance competitive positioning
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Leverage appropriate distribution and fulfillment channels to maximize value and efficiency
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Collaborate globally with internal teams (engineering, sales, business development, marketing, and executive leadership) to support customer initiatives
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Communicate Balluff’s total cost of ownership advantages through compelling presentations and technical discussions
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Stay informed on competitor offerings and market dynamics to differentiate Balluff’s solutions
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Accurately track customer interactions and opportunities using SAP, CRM, and Business Warehouse tools
Why Join Balluff?
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Competitive base salary + incentive program
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Company vehicle
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Comprehensive benefits package (medical, dental, vision, 401(k) match)
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Paid time off and holidays
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Training, development, and advancement opportunities
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Collaborative, innovative work environment
Balluff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
What You Bring
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Bachelor’s degree and 4–6 years of industrial automation sales experience
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Strong “hunter/qualifier” sales profile with a track record of winning complex, high-level negotiations
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In-depth understanding of plant-floor automation systems and architectures
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Proficient in Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.)
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Excellent written, verbal, and presentation skills
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Ability to work both independently and as part of a team
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Willingness and ability to travel extensively within the assigned territory
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Must reside within the territory (Walnut Creek, Vallejo, Sacramento, Stockton, Tracy, or Modesto area)
