Marketing Consultant
Position Summary
The Marketing Consultant is responsible for helping local businesses grow through strategic advertising and marketing solutions across the newspaper's print, digital, social media, video, and special publication platforms. This position focuses on building long-term client relationships, identifying business opportunities, and creating customized marketing campaigns that deliver measurable results.
The ideal candidate is a motivated sales professional with strong communication skills, a consultative approach, and a passion for helping businesses succeed.
Key Responsibilities
- Develop new business through prospecting, networking, referrals, and community involvement.
- Maintain and grow relationships with existing advertisers.
- Meet with business owners and decision-makers to understand their marketing goals and challenges.
- Create customized marketing plans utilizing print, digital, social media, email marketing, video, events, and sponsorship opportunities.
- Present marketing proposals and close new business.
- Achieve monthly, quarterly, and annual sales goals.
- Work closely with the creative, production, and digital teams to ensure campaigns are executed successfully.
- Monitor campaign performance and provide clients with results and recommendations.
- Stay informed about local market trends, competitors, and industry best practices.
- Represent the newspaper professionally within the community and at networking events.
- Maintain accurate customer records and sales activity within the company's CRM.
Qualifications
- Previous sales or marketing experience preferred.
- Experience in advertising, media, digital marketing, or business development is a plus.
- Strong communication, presentation, and relationship-building skills.
- Ability to identify customer needs and recommend effective marketing solutions.
- Self-motivated with excellent organizational and time management skills.
- Comfortable making cold calls and developing new business.
- Proficient with Microsoft Office and CRM software.
- Valid driver's license and reliable transportation.
Performance Expectations
- Meet or exceed monthly revenue goals.
- Consistently generate new business opportunities.
- Maintain high customer retention and satisfaction.
- Build long-term partnerships with local businesses.
- Collaborate effectively with internal departments.
- Represent the newspaper with professionalism and integrity.
Compensation
- Competitive base salary plus commission.
- Performance bonuses and incentive opportunities.
- Mileage reimbursement (if applicable).
- Benefits package including health insurance, paid time off, retirement plan, and professional development opportunities.
Why Join Our Team?
As a Marketing Consultant, you'll play an important role in helping local businesses grow while supporting trusted local journalism. You'll have access to a full suite of advertising solutions, ongoing training, and the opportunity to make a meaningful impact in the community while building a rewarding career.
Email: [email protected]
Pay: $50,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
