Our company is seeking a creative and results-driven Digital Marketing & Social Media Specialist to manage social media presence and support the launch of our new e-commerce website.
This position will be responsible for creating and publishing social media content, writing Google Ads copy, managing paid advertising campaigns, and helping build brand awareness and generate online sales.
The specialist will adapt these materials for American audiences and execute the campaigns locally in the United States.
Key Responsibilities:
- Manage MOGO Mobility’s Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant social media accounts
- Develop and maintain a daily, weekly and monthly social media content calendar
- Write engaging captions, promotional content, product descriptions, and advertising copy in natural American English
- Schedule and publish social media posts consistently
- Respond to comments and messages and help build online customer engagement
- Create and manage Google Search, Shopping, Performance Max, Display, and remarketing campaigns
- Write Google Ads headlines, descriptions, keywords, and promotional messages
- Manage Meta advertising campaigns on Facebook and Instagram
- Conduct keyword, audience, and competitor research for the U.S. mobility market
- Set up or verify Google Merchant Center, GA4, Google Tag Manager, and conversion tracking
- Monitor advertising performance and optimize campaigns based on conversions, cost per acquisition, and return on ad spend
- Coordinate with our overseas marketing team to review and improve advertising materials for the U.S. market
- Prepare weekly reports covering social media performance, advertising results, website traffic, leads, and sales
Qualifications:
- At least 2 years of experience in digital marketing or social media management
- Hands-on experience managing Google Ads and Meta Ads
- Strong writing skills in natural American English
- Experience creating social media content for U.S. consumers
- Familiarity with Google Analytics 4, Google Tag Manager, Google Merchant Center, and conversion tracking
- Basic graphic design or video-editing experience using Canva, CapCut, Adobe, or similar tools
- Experience with e-commerce, healthcare, senior-care products, durable medical equipment, or mobility products is preferred
- Must be based in the United States and legally authorized to work in the U.S.
- Ability to work independently and communicate effectively with both U.S. and overseas team members
- Ability to work from our Duluth, Georgia office
To Apply:
Please submit the following:
- Résumé
- Portfolio or examples of social media accounts you have managed
- Examples of Google Ads or Meta Ads campaigns you have personally managed
- Relevant campaign results, including advertising spend, conversions, cost per acquisition, or ROAS
- Current availability
Pay: $48,000.00 - $63,000.00 per year
Work Location: In person
