Director, Thought Leader Engagement & Peer-to-Peer Marketing – Gynecologic Oncology
GSK Oncology is seeking a Director, Thought Leader Engagement & Peer-to-Peer Marketing to lead the strategic integration of Key External Expert (KEE) Engagement and Peer-to-Peer (P2P) Marketing across the Oncology portfolio. Reporting to the Brand Leads of the Gynecologic portfolio , this role is responsible for developing , leading and executing a comprehensive external engagement strategy that strengthens GSK's relationships with oncology thought leaders, enhances customer education, generates actionable insights, and advances brand objectives .
The Director will lead a field-based team of Thought Leader Liaisons (TLLs) and home office- based Peer-to-Peer Marketing professionals, creating a unified commercial strategy for external expert engagement, faculty development, peer-to-peer education, insight generation, and launch readiness for the Gy n- Onc franchise.
T his leader will translate external expert insights into strategic recommendations, shape educational engagement models, influence brand strategy, and ensure alignment across key functions such as: Marketing, Sales, Medical Affairs, Analytics, Compliance, and Commercial Excellence.
This leader is accountable for building an industry-leading external engagement capability that transforms expert relationships and insights into differentiated commercial strategy and launch excellence.
Establish the strategic direction, development , and execution of o ncology's integrated external engagement strategy, encompassing KEE engagement, faculty development, speaker strategy, peer-to-peer education, advisory boards, and insight generation.
Identify emerging trends, market dynamics, treatment evolution, and stakeholder needs to influence future engagement strategies.
Thought Leader Engagement Excellence
Oversee KEE identification, prioritization, segmentation, and engagement planning across the Oncology portfolio.
Ensure robust process for insight generation, synthesis, prioritization, dissemination, and action planning to maximize commercial impact
Drive innovative and compliant approaches to external engagement, relationship development, executive interactions, insight generation and advisory board planning.
Peer-to-Peer Marketing Leadership
Oversee speaker bureau strategy, faculty recruitment, onboarding, certification, and ongoing development through you and your team .
Direct national and regional peer-to-peer educational strategies , including live, virtual, third-party, and congress-based educational initiatives.
Integrated Faculty & Promotional Speaker Strategy
Develop a unified faculty and thought leader strategy linking external engagement, peer-to-peer education, advisory boards, and future launch priorities .
Insights, Analytics & Market Influence
Partner with Analytics, Forecasting, and Commercial Excellence teams to understand treatment patterns, customer engagement trends, and regional market dynamics.
Congress & External Meeting Strategy
Ensure coordinated execution of KEE meetings, faculty activities, insight collection, and educational initiatives.
Cross-Functional Leadership
Team Leadership & Capability Development
Recruit, coach, develop, and retain high-performing teams across TLL and Peer-to-Peer Marketing functions.
Foster a culture focused on customer centricity, accountability, collaboration, innovation, and continuous improvement.
Operational & Financial Management
Ensure all activities are executed in compliance with GSK policies, PhRMA guidelines, FDA requirements, and applicable regulatory standards.
Experience in Marketing, Sales Leadership, Account Management, Thought Leader Engagement, or Commercial Strategy
Experience in Women’s Health (ovarian, uterine, breast, cervical, etc.)
If this role matches your experience and goals, we encourage you to apply. We welcome candidates from all backgrounds who bring curiosity, respect, and a commitment to improving patient care.
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Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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