General Manager – Athletica Health & Fitness Position Overview
Athletica Health & Fitness is seeking a highly motivated, results-driven General Manager to oversee all aspects of club operations while leading a high-performing team dedicated to delivering an exceptional member experience. The General Manager is responsible for the overall success of the facility, including membership growth, financial performance, operational excellence, staff development, cleanliness, equipment maintenance, marketing initiatives, and member retention.
The General Manager serves as the leader of the club, ensuring every department operates efficiently while fostering a positive culture built on accountability, professionalism, teamwork, and exceptional customer service.
Key ResponsibilitiesClub Leadership & Operations
- Oversee all day-to-day operations of the health club.
- Ensure all departments consistently operate at the highest company standards.
- Lead the club in achieving membership, revenue, retention, and profitability goals.
- Create a positive, motivating, and professional environment for members and staff.
- Ensure all company policies, procedures, and operational standards are consistently followed.
- Make sound business decisions that improve efficiency and profitability.
- Maintain full accountability for the overall performance of the club.
- Ensure all opening and closing procedures are properly completed.
- Conduct daily club walkthroughs to ensure operational excellence.
Financial Management
- Manage the club's Profit & Loss (P&L).
- Monitor revenue, payroll, expenses, and overall profitability.
- Maintain payroll within budget.
- Review monthly financial reports.
- Develop action plans to improve financial performance.
- Analyze operational costs and identify opportunities for savings.
- Ensure accurate daily cash handling procedures.
- Verify and reconcile deposits.
- Oversee bank deposits and financial accountability.
- Monitor accounts receivable and past-due collections.
- Ensure all financial reporting is completed accurately and on time.
Membership Sales & Revenue Growth
- Drive membership sales and exceed monthly sales goals.
- Oversee all membership sales processes.
- Hold the sales team accountable for daily calls, appointments, tours, and follow-ups.
- Review GymSales activity and ensure all leads receive timely follow-up.
- Monitor conversion rates and sales performance.
- Coach staff on improving sales techniques.
- Develop local marketing initiatives to increase membership growth.
- Increase ancillary revenue through:
- Personal Training
- Juice Bar
- Guest Fees
- Merchandise
- Vendor Programs
- Retail Sales
- Develop retention strategies to reduce cancellations.
- Ensure all new members receive a Personal Training assessment.
Member Experience
- Deliver an outstanding member experience at every touchpoint.
- Resolve escalated member concerns promptly and professionally.
- Ensure members receive exceptional customer service from every department.
- Monitor online reviews and member feedback.
- Create action plans to improve member satisfaction.
- Maintain a welcoming and energetic club atmosphere.
- Build relationships with members throughout the facility.
Team Leadership & Staff Development
- Recruit, hire, onboard, and retain exceptional team members.
- Develop Assistant Managers, Operations Managers, Department Managers, and Supervisors.
- Conduct regular coaching sessions and performance evaluations.
- Hold employees accountable for company standards.
- Foster a culture of teamwork, accountability, and professionalism.
- Create staff development plans.
- Recognize outstanding employee performance.
- Address performance concerns through coaching and corrective action.
- Ensure proper staffing levels across all departments.
Facility Operations & Maintenance
- Ensure the club remains clean, organized, and fully operational.
- Conduct daily facility inspections.
- Identify repair needs immediately.
- Coordinate maintenance with vendors.
- Track repairs until completion.
- Ensure fitness equipment is operating safely.
- Implement preventative maintenance schedules.
- Monitor HVAC, plumbing, electrical, pools, spas, saunas, locker rooms, childcare, studios, and common areas.
- Maintain the club's overall appearance and presentation.
Housekeeping & Cleanliness
- Ensure the facility meets Athletica's cleanliness standards at all times.
- Supervise housekeeping staff.
- Develop cleaning schedules and accountability systems.
- Perform cleanliness inspections throughout the day.
- Ensure locker rooms, restrooms, fitness floors, studios, and common areas remain clean and fully stocked.
- Address cleanliness concerns immediately.
Inventory & Purchasing
Manage inventory for:
- Juice Bar
- Retail Merchandise
- Cleaning Supplies
- Office Supplies
- Operational Supplies
- Towel Inventory
- First Aid Supplies
Responsibilities include:
- Conduct weekly inventory counts.
- Monitor inventory levels.
- Minimize waste.
- Prevent inventory shortages.
- Place purchase orders.
- Maintain organized storage areas.
- Control inventory costs.
Equipment Management
- Monitor all fitness equipment.
- Report damaged equipment immediately.
- Schedule repairs.
- Follow up with service vendors.
- Ensure preventative maintenance is completed.
- Maintain equipment appearance and cleanliness.
Marketing & Community Engagement
- Build partnerships with local businesses and organizations.
- Develop community outreach initiatives.
- Organize member appreciation events.
- Support charity events and fitness challenges.
- Oversee club social media.
- Promote memberships, personal training, classes, and club events.
- Collaborate with corporate leadership on marketing campaigns.
- Increase brand awareness throughout the community.
Group Fitness & Programming
- Oversee all Group Fitness programming.
- Ensure all classes remain fully staffed.
- Recruit instructors as needed.
- Evaluate attendance trends.
- Recommend schedule improvements.
- Develop specialty events and seasonal programming.
- Promote class participation.
Compliance & Risk Management
- Ensure compliance with company policies and procedures.
- Maintain OSHA, health department, and safety standards.
- Ensure CPR/AED compliance.
- Complete incident reports accurately.
- Investigate accidents and member complaints.
- Protect company assets.
- Reduce theft, fraud, and operational losses.
- Ensure proper emergency procedures are followed.
Technology & Software Management
Maintain oversight and accountability for all club operating systems, including but not limited to:
- ABC Fitness
- GymSales
- Click2Save
- Towel Tracker
- Paycom
- Outlook
- Microsoft Office
- Google Workspace
- Scheduling Software
- Member Communication Platforms
- POS Systems
- Inventory Systems
Ensure all systems are being utilized properly and that staff are fully trained.
Reporting & Performance Management
Monitor and report on key performance indicators, including:
- Membership Sales
- Personal Training Revenue
- Membership Retention
- Past Due Collections
- Payroll
- Club Expenses
- Juice Bar Sales
- Retail Sales
- Guest Fees
- Equipment Downtime
- Member Satisfaction
- Online Reviews
- Housekeeping Scores
- Attendance
- Employee Performance
Develop action plans whenever goals are not being achieved.
Qualifications
- Minimum 3–5 years of management experience, preferably in the fitness, hospitality, retail, or service industry.
- Proven leadership and team development experience.
- Strong financial and business management skills.
- Experience managing multiple departments simultaneously.
- Excellent customer service and conflict resolution abilities.
- Strong sales and revenue growth experience.
- Knowledge of inventory management and budgeting.
- Excellent communication and organizational skills.
- Ability to multitask in a fast-paced environment.
- Proficiency with Microsoft Office, Google Workspace, and club management software.
Preferred Qualifications
- Fitness industry experience.
- CPR/AED Certification (or willingness to obtain).
- Experience with ABC Fitness, GymSales, Paycom, or similar club management software.
- Event planning experience.
- Social media marketing experience.
- Strong analytical and problem-solving abilities.
What We're Looking For
We are looking for a passionate, driven leader who will take ownership of every aspect of the club. The General Manager must lead by example, inspire their team, and consistently deliver operational excellence while creating an outstanding experience for every member. This individual should be highly organized, financially responsible, customer-focused, and committed to growing both the business and the people within it.
Job Type
Full-time
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Paid Time Off (PTO)
- Employee gym membership
- Employee discounts
- Bonus opportunities
- Professional development opportunities
- Flexible schedule
Work Location: In person
Pay: $50,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Paid time off
Work Location: In person
