Description:
Overview:
As the Lifecycle Marketing Specialist, you will design, execute, and optimize lifecycle programs that acquire, activate, retain, and monetize customers. You’ll own segmentation, campaign orchestration (email/SMS/in-app), experimentation, and reporting—partnering with Product, Engineering, and BI to turn insights into automated, high-impact programs.
About Nerdy:
At Nerdy (NYSE: NRDY) - the company behind Varsity Tutors - we’re redrawing the blueprint of learning. Our Live + AI™ platform fuses real-time human expertise with proprietary generative-AI systems, setting a new bar for measurable academic impact at global scale.
We recruit the kind of technologists and operators you’d bet on as solo founders - people who turn ambiguous problems into shipping code, iterate faster than markets move, and compound their advantage with every data point. In an era where great employees can deliver 10-times the leverage of the merely good, we back those who play to win.
Fortune favors the bold. Join us.
How we compete:
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AI-Native at every level - From the CEO to day-one hires, everyone builds and ships with generative AI. If you’re not wielding AI, you’re not done.
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Entrepreneurial velocity - Move at founder speed, prototype in hours, and measure in real user outcomes. Slow teams die.
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Free-market rigor - Ideas rise or fall on merit and results - no committees, no politics, no cap on upside.
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Full-stack ownership - You design, build, and run what you ship; accountability is a feature, not a bug.
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Reward for contribution - Pay rises with impact, not years. Outstanding results earn outsized rewards. We evaluate both what you achieve and how you achieve it: living our leadership principles and using AI effectively are formally measured and rewarded.
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Relentless exploration - Push the frontier of generative AI in live learning and - because only the paranoid survive - questioning every legacy assumption along the way.
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Apolitical - You stay focused on mission-aligned outcomes, not distractions or unrelated causes.
If you’re a technically minded builder who thrives on open competition, personal responsibility, and the chance to redefine how the world learns - while continually stretching the limits of what generative AI can do - come do the most ambitious and rewarding work of your career here. Learn more at nerdy.com.
Nerdy’s shareholder letters below explain our latest products and strategy:
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Q1-2026 Shareholder Update
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Q4-2025 Shareholder Update
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Q3-2025 Shareholder Update
Responsibilities:
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Build and iterate multi-channel lifecycle programs (welcome, onboarding, activation, cross-sell, win-back, churn prevention) using dynamic segmentation and triggers.
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Plan and launch campaigns end-to-end: audience definition, content briefs, QA/deliverability checks, deployment, and post-mortem analysis.
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Drive learning velocity via structured experimentation (A/B, multivariate, holdout tests); document hypotheses, results, and next actions.
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Partner with Product/Engineering/BI to instrument events, define data requirements, and integrate third-party APIs for personalization and automation.
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Develop creative testing frameworks (subject lines, templates, offers, send-time) and improve onsite/in-app personalization in coordination with web/product teams.
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Own channel health: list growth, consent and preference management, deliverability, and compliance (CAN-SPAM, TCPA, GDPR/CCPA) with accurate suppression logic.
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Build dashboards and recurring reports; track KPIs (open/click, conversion, revenue per send, retention, LTV, churn, unsubscribe/spam rate) and recommend actions.
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Scale proven flows by templatizing assets, modularizing content, and codifying playbooks; partner with Engineering to automate and harden workflows.
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Collaborate cross-functionally to support launches and promotions; ensure messaging alignment across paid, onsite, and product surfaces.
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Leverage AI to accelerate ideation, content variants, audience discovery, and optimization—keeping privacy, safety, and bias guardrails in place.
Unleash Your Potential at Nerdy:
At Nerdy, you'll earn your success through meritocracy and exceptional outcomes. Our benefits reward performance and initiative:
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Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success.
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Retirement Made Simple: 401(k) plan with company match and immediate vesting.
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A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are.
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Flexible Time Off: Recharge on your terms, ensuring maximum productivity.
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Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services.
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Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow.
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You’re Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.
The Bottom Line:
If you're driven by impact, energized by ownership, and excited to help shape what’s next, you’ll thrive here. We move fast, think big, and reward those who deliver. This isn’t a traditional corporate environment - it’s a place to do the most meaningful work of your career.
Requirements:
- Bachelor’s degree preferred.
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5+ years experience with proven success operating at both strategic and tactical levels across retention/lifecycle CRM (email/SMS/in-app), including segmented/personalized campaigns.
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Solid understanding of CRM strategy and lifecycle best practices; experience building automation in a modern CRM/MAP (e.g., Braze, Iterable, HubSpot, SFMC). Braze, Resend, and SendGrid experience are a requirement for this role.
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Strong analytical skills; comfortable pulling and analyzing data (Advanced Excel; basic SQL preferred) and translating insights into experiments and roadmap.
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Experience collaborating with Product, Engineering, and Data teams on requirements, tracking, and integrations (events, APIs, ETL).
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Hands-on experience creating/overseeing creative/content assets for email, SMS, and website personalization; meticulous QA and deliverability standards.
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Highly organized, detail-oriented, and effective at juggling multiple initiatives in a fast-paced environment.
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Experienced with AI-native tools that enhance productivity and speed (e.g., Cursor, Make, Supabase, Netlify, Claude Code, n8n, Firecrawl, ChatGPT, Grok, Bolt, Vercel, etc).
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Bonus: exposure to demand gen/lead management, channel development, or broader segmentation strategy.
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Alignment with Nerdy’s apolitical, mission-focused culture.
