Position Summary
The Director of Personal Training is responsible for leading and growing all aspects of personal training and small group training at the Newtown Athletic Club. This role drives revenue, develops high-performing staff, and delivers a best-in-class fitness experience aligned with a luxury health club environment. The Director will oversee sales, programming, staff development, and cross-department integration while staying at the forefront of health, wellness, and performance trends.
Key Responsibilities
Revenue & Sales Leadership
- Own and drive all personal training and small group training revenue goals
- Develop and execute sales strategies, promotions, and membership conversion systems
- Track KPIs including session utilization, trainer productivity, retention, and revenue per member
- Collaborate with membership and other departments to maximize onboarding and upsell opportunities
Program Development & Innovation
- Build and evolve personal training and small group training offerings to align with member needs and industry trends
- Introduce cutting-edge training methodologies, recovery modalities, and wellness services
- Ensure programming reflects a premium, results-driven experience
Staff Leadership & Development
- Recruit, hire, train, and onboard top-tier personal training staff
- Create a culture of accountability, professionalism, and high performance
- Provide ongoing education, mentorship, and performance evaluations
- Establish clear career pathways and compensation structures for trainers
Operations & Administration
- Oversee scheduling, payroll, and trainer productivity systems
- Maintain accurate reporting on sales, sessions, and financial performance
- Ensure all systems, processes, and client experiences run efficiently and at a high standard
Member Experience & Engagement
- Ensure exceptional client results and service delivery
- Host and oversee fitness, health, and educational events for members
- Build strong relationships with members to increase retention and lifetime value
Cross-Department Integration
- Collaborate with performance institute, group fitness, longevity/optimization services, and membership teams
- Create seamless pathways for members between training, recovery, nutrition, and other services
- Support club-wide initiatives and contribute to overall club growth
