The Senior Advertising Manager plays a key role in supporting the execution and operational delivery of Tanger’s paid media efforts across multiple channels and markets. This position oversees campaign excellence by managing media traffic, budget stewardship, reporting, and agency collaboration. The ideal candidate has a strong background in media buying and multi-location execution, with proven ability to optimize workflows, elevate performance, and streamline processes for scalability. This role also drives cross-functional alignment and data-driven decision-making, turning insights into actionable strategies that support brand initiatives, improve operational efficiency, and ultimately increase center traffic and EBITDA.
We consider People first and believe true success can only be achieved when it is experienced by our shoppers, retailers, and team members alike. That’s not a tagline - those are our Core Company Values, written by our People, for our People.
With sites across North America, our diverse internal and external communities, stakeholders, and partners choose Tanger for the best value, experience, and opportunities.
About the Role:
Reporting directly to the Media Director, the Senior Advertising Manager plays a key role in supporting the execution and operational delivery of Tanger’s paid media efforts across multiple channels and markets. This position oversees campaign excellence by managing media traffic, budget stewardship, reporting, and agency collaboration. The ideal candidate has a strong background in media buying and multi-location execution, with proven ability to optimize workflows, elevate performance, and streamline processes for scalability. This role also drives cross-functional alignment and data-driven decision-making, turning insights into actionable strategies that support brand initiatives, improve operational efficiency, and ultimately increase center traffic and EBITDA.
About the Tanger Perks:
- Competitive salary
- Generous Suite of Medical, Dental, and Vision Benefits
- 401(k) match
- Paid PTO and Holidays
- Paid Volunteer Hours
- Team Member Paid Leave Programs
- Tuition Reimbursement
- Wellness Incentives
- Group Life and Disability Insurance
- Voluntary Benefits
- Team Member Discounts
- And more…
How can you contribute to what we do?
- Lead the execution of national and center-level paid media campaigns in partnership with the Media Director and agency teams, ensuring alignment with business goals, seasonal priorities, and traffic-driving initiatives.
- Serve as the primary day-to-day contact for the media agency, overseeing media flowcharts, timelines, and campaign briefs to ensure smooth and timely delivery.
- Align tactical media plans with creative needs and campaign objectives, transforming strategy into actionable plans, marketing calendars, and targeting briefs.
- Manage the traffic process, including creative asset submission, routing, approvals, and deployment, maintaining asset matrices and traffic calendars.
- Collaborate with internal creative teams and agency partners to ensure timely, accurate, and platform-compliant asset delivery across all media channels.
- Oversee paid media financial operations, including budget tracking, pacing, reforecasting, accruals, and reconciliation across national and local campaigns.
- Manage vendor invoicing and payments with Finance and Accounting teams, resolving discrepancies and identifying opportunities to optimize media spend.
- Develop and analyze weekly and monthly media performance reports, translating metrics into actionable insights that drive strategy, creative direction, and media mix decisions.
- Support testing and optimization efforts by applying data insights and participating in post-campaign recaps with agency and internal stakeholders.
- Streamline internal timelines, deliverables, and cross-functional handoffs to improve operational efficiency.
- Educate center teams and internal stakeholders on media planning best practices and support the refinement of tools, workflows, and processes to scale campaign execution.
About You:
- You have a bachelor’s degree in Marketing, Business, Communications, or a related field.
- You bring 5–7 years of experience in advertising, media planning, or campaign operations.
- You have proven expertise in media trafficking, budget management, and reporting.
- You’ve worked in media buying, either on the client or agency side.
- You have experience supporting multi-location or franchise models.
- You’re proficient with analytics and reporting tools like Looker Studio, Google Analytics, or Power BI.
- You’re familiar with accounting and invoice systems such as Nexus.
- You’re able to travel up to 10% via commercial airlines.
Experience the difference and be a part of our extraordinary team!
Hiring Range Disclaimer
The base salary range represents the low and high end of the hiring range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Tanger's total compensation package for employees.
Hiring Range: $60,000- $100,000 per year
We are deeply committed to creating and sustaining an organizational culture reflective of the collective mixture of unique experiences, perspectives, and viewpoints of our people, partners, and communities that contribute to making Tanger an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Tanger is proud to be an Equal Opportunity Workplace. All employment decisions are based on qualifications, merit, and business need.
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Equal Opportunity Employer
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