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Social Media and Digital Communications Coordinator

Bethune-Cookman University -
Daytona Beach, FL

Job Details

Qualifications

Customer communication
Digital marketing tools
Image content creation
Marketing analytics
Analytics
Media editing tools

Full Job Description

Bethune-Cookman University

Job Title: Social Media and Digital Communications Coordinator

Division: Marketing and Communications

Reporting Structure: Director of Creative Services

JOB SUMMARY: We are seeking a dynamic and creative Social Media and Digital Communications Coordinator to join our team in Daytona Beach, FL. The ideal candidate will be responsible for managing and enhancing our social media presence, developing engaging digital content, and supporting overall communications strategies to increase brand awareness and audience engagement.

ESSENTIAL FUNCTIONS:

Develop, implement, and manage social media strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
Create, curate, and schedule engaging content that aligns with the organization’s brand voice and goals.
Monitor social media channels, respond to comments and messages, and engage with the online community.
Analyze social media metrics and prepare regular reports to measure the effectiveness of campaigns and identify opportunities for improvement.
Collaborate with marketing, communications, and other departments to ensure consistent messaging and branding.
Assist in the development and distribution of digital newsletters, press releases, and other communications materials.
Stay current with social media trends, tools, and best practices to keep the organization’s digital presence innovative and effective.
Support website content updates and coordinate with web developers as needed.

MINIMUM EDUCATION and EXPERIENCE:

Bachelor’s degree in Communications, Marketing, Public Relations, or a related field preferred.
1-3 years of experience managing social media accounts and digital communications.
Strong written and verbal communication skills.
Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
Experience with content creation tools such as Canva, Adobe Creative Suite, or similar.
Ability to work independently and collaboratively in a fast-paced environment.
Detail-oriented with strong organizational and time management skills.
Knowledge of SEO and digital marketing principles is a plus.

The University does not discriminate on the basis of race, color, national and ethnic origin, sex, retaliation, marital status, religion or disability, or any other applicable local, state or federal regulation. Inquiries regarding provisions for persons with disabilities, equal employment opportunity and Title IX matters should be directed to the Office of Human Resources at 386-481-2049.

The university reserves the right to modify job descriptions at any time in its' attempts to improve the operations of the university

MINIMUM EDUCATION and EXPERIENCE:

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