Overview
Dermatology Consultants, a full-service dermatology practice invites you to Ignite the future of digital innovation as our next Director of Digital Growth! This dynamic leadership role is designed for a visionary marketing expert eager to craft and execute cutting-edge digital strategies that propel brand visibility, engagement, and revenue. You will spearhead comprehensive campaigns across multiple channels, harness advanced analytics, and leverage the latest tools to optimize performance. Join us to lead a talented team in transforming digital landscapes and driving measurable growth with energy and purpose!
Duties
- Develop and implement innovative digital marketing strategies that align with business objectives, focusing on scalable growth across SEO, SEM, social media advertising campaigns, and content marketing.
- Oversee website management, ensuring optimal user experience through content creation, technical proficiency in WordPress, HTML, CSS, JavaScript, and website analytics reporting.
- Lead the setup and management of digital campaigns using Google Ads (AdWords), Facebook Advertising, Google Tag Manager, and marketing automation platforms to maximize ROI.
- Conduct comprehensive keyword research and SEO audits utilizing advanced SEO tools; optimize website content for search engine rankings and conversion optimization.
- Manage social media management efforts across platforms including Facebook, Instagram, LinkedIn, and others; design engaging social media advertising campaigns to boost brand awareness.
- Analyze web analytics data via Google Analytics and other tools to generate actionable insights; report on performance metrics regularly to inform strategic decisions.
- Collaborate with creative teams using Adobe Creative Suite (Photoshop, Illustrator) for graphic design and content creation that captivates target audiences.
- Drive email marketing initiatives with compelling copywriting; automate campaigns for nurturing leads and customer retention.
- Lead performance marketing efforts by setting up tracking mechanisms with Google Tag Manager and SQL queries to monitor campaign effectiveness.
- Manage cross-functional teams focused on e-commerce development, website management, and digital content production to ensure seamless execution of marketing initiatives.
Experience
- Proven track record in leading large-scale digital marketing campaigns within a fast-paced environment; experience managing multi-channel paid search marketing (SEM), paid social advertising campaigns, and performance marketing strategies.
- Extensive knowledge of SEO techniques, tools (such as SEMrush or Moz), keyword research methods, and website optimization practices.
- Strong technical proficiency in HTML, CSS, JavaScript, SQL databases, Google Analytics, Google AdWords/Ads platform management tools, and content management systems like WordPress.
- Demonstrated ability to analyze complex data sets using web analytics reporting tools; translate insights into actionable growth strategies.
- Experience managing social media advertising campaigns across various platforms with a focus on B2B marketing or e-commerce sectors preferred.
- Skilled in copywriting with a flair for creating compelling content that drives engagement across digital channels.
- Familiarity with Adobe Creative Suite for graphic design purposes; ability to oversee content creation projects from concept through execution.
- Leadership experience guiding teams of marketers or digital specialists; excellent communication skills to coordinate efforts across departments.
- Relevant experience with brand management and brand creation
Join us as we push boundaries in digital marketing! Bring your expertise in analytics, creative content creation, technical proficiency, and strategic thinking to lead our digital growth initiatives—making an impact every step of the way!
Pay: $65,000.00 - $85,000.00 per year
Benefits:
Work Location: Hybrid remote in Atlanta, GA 30327
