Canvasser
Reports To
Sales Manager
Department
Sales Department
Created: September 2025 | Last Updated: September 2025
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Job Purpose / Summary
Serves as the frontline representative of the company by generating new business opportunities through direct homeowner engagement in targeted neighborhoods. Builds awareness of roofing services, educates potential customers on storm damage assessments and repair/replacement options, and schedules qualified appointments for the sales team.
Key Responsibilities
- Canvass designated neighborhoods to identify potential roofing customers.
- Engage stakeholders in professional and friendly conversations to introduce roofing services.
- Educate homeowners on roof inspections, storm damage signs, repair/replacement options, and insurance processes.
- Generate qualified leads and schedule appointments for the sales team.
- Distribute marketing materials (flyers, door hangers, brochures) to promote brand awareness.
- Track and record canvassing activity, leads, and appointments using company systems.
- Maintain a positive and professional company image while in the field.
- Achieve daily, weekly, and monthly canvassing goals set by management.
Technical Skills & Knowledge
- Basic understanding of roofing services and storm damage indicators (training provided).
- Ability to use CRM systems, tablets, or mobile apps for lead tracking.
- Strong verbal communication and interpersonal skills.
- Basic knowledge of sales processes and customer engagement.
Core Competencies
- Integrity & Accountability – Represents the company honestly and reliably.
- Collaboration & Teamwork – Works with canvassing peers and sales staff to achieve lead goals.
- Customer Focus – Prioritizes professionalism and respect when interacting with stakeholders.
- Goal Orientation – Consistently works toward achieving or exceeding lead generation targets.
- Communication – Confidently engages stakeholders in clear, positive conversations.
- Resilience – Maintains motivation in rejection-heavy environments.
Behavioral Competencies
- Professionalism – Presents a respectful, approachable, and confident demeanor.
- Initiative – Proactively engages potential customers without hesitation.
- Adaptability – Adjusts to changing weather conditions and neighborhood dynamics.
- Work Ethic – Maintains high energy, persistence, and accountability for results.
- Ethical Conduct – Builds trust through honest and transparent communication.
Education & Experience
- High school diploma or equivalent required.
- Prior experience in sales, customer service, or canvassing preferred but not required.
- Training provided; no roofing experience necessary.
Physical & Work Conditions
- Role involves extended periods of canvassing neighborhoods outdoors, including walking, standing, and engaging with homeowners, with or without reasonable accommodation.
- Work performed in varying weather conditions (heat, cold, rain, wind).
- Must be able to distribute and carry marketing materials as needed.
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This job description provides a summary of key responsibilities and qualifications. It is not intended to cover every duty or responsibility and may be updated as business needs evolve.
