The Geneva Suites Residential Assisted Living locations are Bloomington, Burnsville, Eagan, Edina, Eden Prairie
$75,0000 base salary (based on experience) with commission; referral bonus potential
This role includes a base salary plus eligibility for performance-based compensation and commission based on residents' move-ins.
The Senior Living Sales Specialist is a revenue-generating, community-facing role responsible for securing private-pay resident move-ins for The Geneva Suites. This position focuses on building and maintaining referral relationships, converting qualified inquiries into admissions, and guiding families from first contact through move-in with clarity, urgency, and compassion.
This is a performance-driven role that combines relationship development, consultative selling, and disciplined follow-through. Success is measured by private-pay occupancy growth, timely conversion of leads, and the ability to confidently help families make informed decisions that result in residency at The Geneva Suites.
The Geneva Suites provides small, residential assisted living homes throughout the Twin Cities. We specialize in higher-acuity care in a true home setting where dignity, safety, and meaningful engagement come first.
Our mission is simple: We build exceptional teams through CARES to enhance lives.
A – Accountability for Actions
We hire people who Get It, Want It, and have the Capacity for It.
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Build and maintain referral networks with both traditional (hospitals, TCUs, assisted livings…) and nontraditional sources (wealth managers, fiduciaries, churches, community leaders…).
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Engage in consistent, inperson networking near Geneva Suites locations.
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Represent The Geneva Suites™ with warmth, professionalism, and deep knowledge of our care model.
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Promptly respond to inquiries from families and referral partners.
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Guide prospective residents and families through tours, assessments, and admissions steps.
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Use active listening to build trust and personalize each family’s experience.
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Serve as a consistent point of contact from first inquiry through movein.
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Conduct private tours in our homes with empathy and confidence.
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Clearly communicate what sets The Geneva Suites™ apart—our care ratios, home environments, and residentcentered model.
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Coordinate followup promptly and personally.
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Limited travel outside Minnesota (company paid)
What Makes You a Strong Fit
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Proven track record in consultative sales Demonstrated success converting qualified leads into commitments, ideally in senior living, healthcare, or other hightrust service environments.
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Strong referral relationship builder Experienced in developing and maintaining professional networks with hospitals, discharge planners, social workers, senior living communities, fiduciaries, and community organizations.
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High level of emotional intelligence—Able to support families navigating difficult care decisions with empathy, patience, and clear communication.
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Disciplined followthrough and responsiveness—Consistently follows up on inquiries, referrals, tours, and assessments in a timely and organized manner.
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Comfortable conducting inhome or community tours—able to confidently walk families through care environments while addressing questions, concerns, and decision factors.
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Ability to clearly articulate value—Effectively communicates the differentiators of The Geneva Suites™ model, including care ratios, home environment, and residentcentered approach.
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Selfdirected and performancedriven—motivated by measurable outcomes such as occupancy growth, moveins, and referral development.
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Community presence and networking ability—comfortable representing the organization at community events, meetings, and professional gatherings to generate awareness and referrals.
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Strong listening and discovery skills Able to uncover family priorities, care needs, financial considerations, and decision timelines to guide appropriate next steps.
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Highly organized pipeline manager Skilled at tracking inquiries, referral sources, and followup actions to ensure no prospective resident or partner relationship is overlooked.
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2+ years of experience in consultative sales, outreach, or admissions—preferably in senior care, healthcare, or a related industry
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Strong interpersonal communication, organization, and emotional intelligence
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Comfort with inperson relationship development and public speaking
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Proficiency with CRM systems, email platforms, and calendar management
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Valid driver’s license and reliable transportation for travel across Geneva Suites™ locations and local referral sources
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Passion for serving seniors and their families with dignity and compassion
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Personal, Professional and Financial (PPFs) goal focused
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Paid training and continuing education
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Mileage allowance
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Advancement opportunities through our Maturity Model
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Supportive, teambased culture
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FullTime Benefits o Medical
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Dental oVision
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401(K)
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MN sick and safe
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Travel regularly between Geneva Suites locations and referral partner sites; must possess a valid driver’s license and reliable transportation.
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Walk and stand for extended periods while conducting home tours, attending networking meetings, and visiting referral partners.
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Navigate residentialstyle homes, including stairs, narrow hallways, and varying layouts common in small senior living environments.
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Sit and use a computer or phone for extended periods while managing inquiries, documenting interactions, and coordinating followup.
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Lift or carry materials up to 20 pounds, including marketing materials, brochures, or small event supplies.
EEO/AA/Veteran -Friendly Employer The Geneva Suites will not unlawfully discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, or status with regard to public assistance. The Geneva Suites does not unlawfully discriminate on the basis of disability status in the admission or access to, or treatment of employment in its programs or activities.
We provide reasonable accommodations to the known physical and mental limitations of qualified disability applicants and employees in order for them to perform essential functions of the job.
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to Carla.K @TheGenevaSuites.com. Already a candidate with The Geneva Suites? Please connect directly with your recruiter to discuss this opportunity.
We understand that not all seniors can remain in their own homes. During important care decisions, many still wish to maintain dignity, pride, and independence. The Geneva Suites was created to honor these desires by offering an exceptional alternative to traditional senior living. Founded by Scott Hemenway, who grew up with deep respect for seniors, The Geneva Suites reflects his family's legacy of community care. Inspired by generations of small business ownership, Scott now provides seniors with safe, comfortable, and home-like care environments. Our core values—safety, compassion, accountability, continuous improvement, teamwork, and love for caring—guide every care plan and interaction. We strive to make a meaningful impact not only on our residents, but on their families as well. At The Geneva Suites, we are more than caregivers—we are a family. We look forward to welcoming you to our community.
