General Manager – Boutique Fitness Studio (Future Equity Opportunity)
PVOLVE Potomac | Full-Time
This Is Not a Traditional Studio Manager Position. We're looking for a business leader.
PVOLVE Potomac is seeking an exceptional General Manager to lead every aspect of our boutique fitness studio—from member hospitality and team leadership to sales performance, operational excellence, and business growth. You will function as an owner operator.
This is a highly visible, hands-on leadership role. You will spend the majority of your day on the studio floor engaging with members, coaching your team, driving membership sales, and ensuring every client receives a world-class experience.
This position is intentionally demanding and is designed for someone who enjoys accountability, thrives in a fast-paced environment, and aspires to become a business owner—not simply an employee.
Exceptional performers who consistently demonstrate outstanding leadership and business results will be offered an ownership interest in the studio.
Responsibilities
- Lead all daily studio operations with an ownership mindset
- Serve as the face of the studio, greeting members and ensuring an exceptional hospitality experience
- Recruit, develop, coach, and hold instructors and staff accountable
- Drive membership sales, retention, referrals, and revenue growth
- Build lasting relationships with prospective, current, and former members
- Oversee scheduling, staffing, inventory, and operational systems
- Resolve member concerns professionally while protecting the studio's culture and reputation
- Execute community outreach, events, and local marketing initiatives
- Monitor key business metrics and continuously improve studio performance
Minimum Qualifications
- Bachelor's degree required (Business, Hospitality, Marketing, Exercise Science, or related field preferred)
- Minimum of 5 years of progressive leadership experience with operational responsibility
- Demonstrated success leading teams and achieving measurable business results
- Strong sales, relationship-building, and customer service skills
- Excellent communication, organizational, and problem-solving abilities
- Willingness to work a flexible schedule, including mornings, evenings, and occasional weekends
Exceptional Candidates Often Have
- Experience managing a boutique fitness, hospitality, retail, medical, or luxury service business
- Previous responsibility for revenue, staffing, hiring, scheduling, and business performance
- Former business owner, entrepreneur, or General Manager with P&L responsibility
- Proven record of exceeding sales, retention, and customer satisfaction goals
- An ownership mentality with the ambition to build something exceptional
How Success Is Measured
Success in this role is measured by objective business results, including:
- Membership growth
- Member retention
- Client satisfaction
- Team development
- Revenue growth
- Operational excellence
Why Join PVOLVE Potomac?
- Competitive salary
- Performance-based bonuses
- Complimentary membership
- Paid time off
- Professional leadership development
- Opportunity to help build one of the premier boutique fitness studios in the region
- Potential pathway to equity ownership for exceptional long-term performance
Before You Apply
This position is best suited for professionals who aspire to become entrepreneurs, operating partners, or business owners.
To be considered, please include a brief 2-3 paragraph message on the Indeed messenger, answering the following:
- What is the most significant team or business you've led?
- What business accomplishment are you most proud of?
- Why are you interested in eventually earning the opportunity to become an equity partner in a business?
If you're looking for a predictable management position, this role is probably not the right fit. If you're excited by high expectations, meaningful accountability, and the opportunity to help build a thriving business, we'd love to hear from you.
Job Type: Full-time
Pay: $70,000.00 - $100,000.00 per year
Benefits:
Application Question(s):
- Have you operated your own business in the past?
Education:
Experience:
- Leadership: 5 years (Preferred)
- Sales: 5 years (Preferred)
Work Location: In person
