POSITION PURPOSE AND SCOPE:
We are seeking a hands-on
Digital Marketing & Web Analyst who will play a key role in maintaining and optimizing our digital presence across multiple platforms. This position requires strong HTML and CSS skills to directly update and manage content in
Exigo, our e-commerce platform, as well as in WordPress and mobile app environments.
The ideal candidate will have a solid understanding of
website performance, user experience, SEO, and
analytics — and will think strategically about how content, navigation, and functionality impact both customers and the business. They will also bring a
business analyst mindset, helping to document and refine web processes, content flows, and system improvements.
This is a unique role — part digital marketing analyst, part web content manager, part business analyst — with a focus on
getting things done hands-on in Exigo and related systems.
Essential Responsibilities:-
Directly manage and update website content, landing pages, product pages, assets, and categories in Exigo and WordPress, as well as within our mobile app content system.
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Utilize HTML and CSS to create and style web content; ensure consistent user experience and branding across digital touchpoints.
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Monitor and analyze website performance, SEO effectiveness, user behavior (via Google Analytics, Hotjar, and other tools); identify opportunities for UX and conversion improvements.
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Assist in developing and documenting requirements for new digital features, dashboards, and reporting capabilities — especially for our future back office redesign.
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Support translation management and localization of digital content for global markets.
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Contribute to the design and management of site-based tools such as AI chatbots and other customer engagement features.
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Help create business process documentation and flow diagrams related to digital marketing projects.
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Collaborate with internal teams (Marketing, IT, Design) to ensure content and functionality align with business needs and technical feasibility.
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Manage website-related QA — test updates and new features to ensure proper implementation.
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Support marketing leadership with periodic reporting, insights, and recommendations to improve website and app performance.
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Support vendor interactions as needed (project scoping, testing coordination), with primary vendor relationships managed by the Digital Marketing Manager.
Education and Experience:-
1–3 years experience in digital marketing, web content, or web analytics roles.
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Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field.
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Strong HTML and CSS skills required; familiarity with JavaScript a plus but not required.
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Prior experience working with Exigo is strongly preferred — or a demonstrated ability to learn proprietary platforms quickly.
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Familiarity with SEO, Google Analytics, Hotjar, and WordPress.
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Understanding of e-commerce content flows and best practices.
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Prior experience managing or assisting with translation/localization processes is helpful.
Skills and Requirements:-
Strong attention to detail and organizational skills — ability to manage content across multiple systems.
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Analytical mindset with ability to interpret data and turn insights into actionable recommendations.
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Excellent verbal and written communication skills.
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Business analysis thinking — able to map user journeys, process flows, and system impacts.
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Eagerness to learn and adopt new tools (AI chatbots, analytics platforms, SQL, Exigo modules).
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Ability to collaborate across departments and work both strategically and tactically.
Other Skills:-
Self-motivated, proactive, able to manage multiple priorities in a fast-paced environment.
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Flexible and adaptable — willing to tackle both technical and process-oriented challenges.
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Creative problem-solver with an interest in user experience and digital marketing best practices.
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