At Goodwill, we believe in the power of work to transform lives. The Marketing Coordinator tells that story to our community. This role coordinates and implements marketing, communications, fundraising, events, community engagement, volunteer activities, and donation acquisition efforts based on the plans, priorities, and budgets established by the leadership team — connecting people to our mission, filling our stores with donated goods, and building the partnerships that make the power of work possible across Wayne and Holmes Counties.
KEY RESPONSIBILITIES:
Marketing & Communications
- Meet regularly with the leadership team to understand organizational priorities and implement approved marketing, fundraising, and donation acquisition plans.
- Develop social media, advertising, email, content, and blog/SEO plans that support approved organizational goals and budgets.
- Create and manage marketing campaigns and content across digital, print, social media, email, website, and in-store channels.
- Produce marketing materials, including graphics, advertisements, newsletters, signage, presentations, videos, promotional materials, and organizational publications.
- Maintain the organization's website, social media accounts, content calendar, brand standards, and consistent messaging.
- Coordinate internal marketing requests and gather stories, photographs, statistics, and program information from departments.
- Coordinate projects with the organization's marketing agency, media representatives, printers, website providers, and other partners.
- Track analytics and report key marketing, fundraising, event, volunteer, community engagement, and donation acquisition metrics to the immediate supervisor monthly.
Fundraising, Events, and Community Engagement
- Coordinate fundraising and organizational events, including the Golf Classic, Impact Breakfast, all-staff meetings, and cultural events.
- Manage event promotion, sponsorships, registration, vendors, volunteers, donor communications, and logistics.
- Represent Goodwill at community events and coordinate speaking engagements, presentations, and Goodwill Jeopardy.
- Develop relationships with community partners and manage Goodwill's volunteer network.
Donation Acquisition
- Implement the annual donation acquisition plan established by the leadership team to increase donations of clothing, household goods, and other acceptable items.
- Develop partnerships with businesses, schools, colleges, churches, civic groups, and other organizations for donation drives and collection events.
- Coordinate partner communications, promotion, schedules, transportation needs, collection logistics, follow-up, and results tracking.
- Assist with organizational projects and other duties as assigned.
POSITION REQUIREMENTS:
- High school diploma or equivalent.
- Ability to educate staff, stakeholders, and the community about the full scope of the agency.
- Clear and effective written and verbal communication with all staff and external audiences.
- Ability to build effective internal and external relationships and provide excellent customer service to persons served, staff, customers, donors, and supervisors.
- Ability to manage multiple projects and deadlines simultaneously.
- Compliance with all established work rules, policies, procedures, and safety rules.
- Completion of required training: customer service, harassment, diversity, orientation, drug and alcohol, hazardous material, loss prevention, and workplace violence.
- Flexibility – evening and weekend hours required for events.
- License Check: valid driver’s license and proof of insurability or can provide transportation.
- Background Checks: Offer of employment contingent upon background check.
- Drug and Alcohol Screen: Must pass a drug and alcohol screen prior to employment. Subject to random testing.
Preferred
- B.S. degree in Marketing, Public Relations, or a related field, or equivalent work experience.
- 2–5 years of nonprofit marketing experience.
- Strong written and verbal communication skills.
- Proficiency with social media platforms and a basic understanding of analytics.
- Familiarity with Canva and basic graphic design experience.
- Excitement to learn and grow with an organization centered in the community around helping people through the Power of Work.
Key Competencies
- Customer Service Orientation
- Communication & Storytelling
- Relationship Building & Community Engagement
- Organization & Project Management
- Creativity & Brand Stewardship
- Professionalism
Working Conditions
- Operates primarily in an office environment, with travel to events and retail locations.
- Limited opportunity for remote work based on the position.
- May require flexibility during peak periods (event season, campaign launches, donation drives).
- No positions supervised.
Pay Rate: $24 / hour
Why Join Goodwill?
When you join Goodwill, you become part of a team dedicated to building stronger communities through the power of work. In this role, you’ll shape how our community sees and supports that mission — bringing in the donations that stock our stores, the partners who stand beside us, and the stories that show what the power of work really looks like.
APPLY TODAY!
