About the Role
We're looking for a hands-on SEO Lead to own our strategy from top to bottom. This role executes SEO work directly (audits, optimization, tracking, setting up events and reporting).
What You'll Do
Strategy & Ownership
- Own the end-to-end SEO strategy and roadmap for our e-commerce site(s), and be accountable for organic traffic, rankings, and revenue outcomes
- Set priorities across technical SEO, content, and on-page optimization based on impact and effort
- Report performance and strategy to leadership on a regular cadence, translating data into clear business impact
Hands-On Execution
- Conduct technical SEO audits (crawlability, indexation, site speed, structured data, mobile usability) and personally drive fixes with engineering
- Perform keyword research, competitive analysis, and content gap analysis, and directly optimize product/category/landing pages
- Build and maintain tracking in GA4 — custom events, conversion tracking, user flow and funnel analysis
- Monitor and resolve issues via Google Search Console
- Use SEMrush for keyword tracking, competitor benchmarking, backlink analysis, and ongoing site audits
- Direct and prioritize the work of an SEO Specialist — assign tasks, review output, and ensure quality and consistency
What You Bring
- 4+ years of SEO experience with strong e-commerce SEO background — you understand category/product page optimization, faceted navigation, and platform-specific quirks (Magento)
- Deep, hands-on experience with GTM and GA4 — able to build custom events and user flow tracking from scratch.
- Proficiency with SEMrush for research and competitive analysis
- Solid technical SEO fundamentals: site architecture, canonicalization, structured data/schema, Core Web Vitals
- Nice to have experience with A/B testing and CRO
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
