Job ID: 2016167
Career Area: Sales & Marketing
Position Type: Salaried
Location: Headquarters & Technology Center – Auburn Hills
48326, US
Date Posted: May 29, 2026
Brand: FCA Group
The Ram Accessory Product Planner is responsible for the ideation, planning, pricing, and lifecycle management of Mopar Accessories and Performance components supporting current and future Ram vehicle programs. This role develops accessory products, packages, and upfit solutions that enhance vehicle capability, enable customer personalization, and strengthen Ram’s competitive position in the truck and off-road marketplace. The planner works cross-functionally with Engineering, Marketing, Supply Chain, Purchasing, Finance, and Product Planning teams to ensure accessory portfolios align with vehicle program milestones and broader portfolio strategies.
A core responsibility of the role is competitive benchmarking and aftermarket portfolio strategy. The planner continuously evaluates accessory offerings from OEM competitors as well as key aftermarket suppliers, to identify portfolio gaps, emerging trends, and opportunities to expand Mopar accessory offerings. This includes assessing competitor configurators, trim-level accessory content, factory-installed options, and dealer-installed accessory programs to inform capability, protection, lifestyle, and appearance product strategies for Ram vehicles.
Insights from competitive benchmarking are translated into actionable accessory portfolio plans, including new Mopar Authentic accessory development, affiliated supplier partnerships, and engineering-driven product opportunities. The role requires strong analytical and financial acumen, including development of business cases, pricing strategies, and margin models to support new accessory programs and portfolio expansion initiatives.
Key Responsibilities:
Accessory Portfolio Strategy
- Develop and manage the accessory product roadmap for Ram vehicles across appearance, protection, capability, lifestyle, and performance categories.
- Identify opportunities to expand the Ram accessory portfolio through new product development, supplier partnerships, and affiliated accessory programs.
- Align accessory development plans with vehicle program timing to ensure accessory readiness at vehicle launch and throughout the vehicle lifecycle.
- Define accessory packages and bundled offerings that enhance vehicle capability and customer personalization.
Competitive Benchmarking & Market Gap Analysis
- Conduct comprehensive benchmarking of competitor accessory portfolios including Ford, GM, Toyota, and key aftermarket brands.
- Evaluate competitor vehicle configurators, trim strategies, factory-installed accessories, and dealer-installed option programs.
- Identify capability, lifestyle, and appearance accessory gaps within the Ram portfolio and develop actionable plans to close them.
- Translate competitive insights into new Mopar Authentic accessory development opportunities or affiliated supplier proposals.
- Monitor aftermarket trends, emerging accessory technologies, and customer lifestyle shifts to inform future accessory portfolio planning.
EOE/Disability/Veteran
At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
Our benefits reflects the STELLANTIS commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.
As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.
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