Experience: 7–12+ years in digital commerce, DTC, or financial services channel management; 4+ years with direct mobile app or digital channel P&L accountability
Leadership: Demonstrated experience building, leading, and developing high-performing teams; track record of creating accountability structures and coaching talent in a fast-paced, matrixed environment. Demonstrated ability to drive outcomes through influence across Growth, Product, Engineering, and Operations
Innovation Mindset: Demonstrated ability to identify and drive new growth levers, challenge conventional channel approaches, and lead experimentation at scale — particularly in consumer engagement, monetization models, and acquisition strategy
Industry: Consumer lending, fintech, or nonprime financial services experience strongly preferred; EWA, cash advance, or short-term lending product experience highly preferred; subscription or membership monetization model experience a plus; experience navigating regulatory guidance on advance products a plus
App Engagement: App Engagement: Demonstrated expertise in DAU/MAU optimization, push notification strategy, app ratings management, and member lifecycle engagement — experience at a consumer fintech app (e.g., Brigit, Dave, MoneyLion, Earnin, Chime) strongly preferred app compliance requirements
