The Junior Strategist supports the development of brand, experience, and CRM strategies, helping translate consumer insights, audience data, and business goals into clear, actionable direction. This role brings a CRM lens to strategy work, contributing to lifecycle thinking across email, SMS, and other owned channels, while partnering closely with senior strategists, analytics, creative, and CRM activation teams.
This is an early‑career role designed for someone eager to learn how customer‑first, data‑informed strategy drives acquisition, retention, and long‑term value.
Strategy Support & Development
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Support strategic development across brand, content, experience, and CRM initiatives
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Contribute to strategic platforms, POVs, messaging frameworks, and strategic storytelling
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Assist in developing creative and strategic briefs, including CRM and lifecycle considerations
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Help ensure strategies align across channels, touchpoints, and moments in the customer journey
CRM & Lifecycle Strategy Support
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Contribute to CRM strategy development across owned channels such as email and SMS, supporting acquisition, engagement, retention, and loyalty goals
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Assist in defining audience segments, lifecycle stages, and messaging approaches in partnership with CRM and analytics teams
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Help map customer journeys and identify key moments where CRM can drive relevance and performance
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Support the development of campaign plans that translate CRM strategy into market-ready programs
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Partner with creative teams to ensure CRM messaging and content are grounded in audience insight and strategic intent.
Communication & Storytelling
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Build clear, compelling presentations and strategy decks
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Communicate insights in ways that make complex customer and data concepts accessible
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Present research findings and strategic thinking internally with confidence and clarity (with direction)
1–3 years of experience in strategy, marketing, CRM, communications, analytics, or related fields
Exposure to CRM, lifecycle marketing, customer experience, or audience strategy is strongly preferred
Strong curiosity about people, behavior, and customer journeys
Comfort working with data and using insights to inform recommendations (not hands‑on execution)
Strong written and verbal communication skills
Experience building presentations in PowerPoint, Keynote, or Google Slides
Collaborative mindset and eagerness to learn in a fast‑paced, deadline-driven environment
Positive, proactive problem‑solver
