Empava Marketing Manager Job Description
Empava is seeking a strategic, detail-oriented Marketing Manager to lead and oversee integrated marketing initiatives across digital, social, public relations, and product marketing. This role is critical to driving brand visibility, supporting product launches, and ensuring consistent, high-quality communication across all channels.
This position requires a Marketing Manager who can bridge strategy and execution, overseeing initiatives from concept through completion, managing internal teams and external partners, and ensuring all marketing efforts are aligned, on time, and effectively executed.
Key Responsibilities
· Lead and execute integrated marketing strategies across digital, social, public relations, and product marketing, owning initiatives from concept through completion
· Manage and develop internal marketing teams, including oversight of social media strategy and execution
· Serve as the primary liaison to the public relations agency and media, managing external communication and ensuring timely delivery of assets for media initiatives and news releases
· Oversee cross-functional coordination across internal teams and partners, ensuring alignment on marketing strategy, execution, and deliverables
· Drive product messaging and positioning across all marketing channels
· Identify and lead strategic opportunities to elevate the brand through partnerships, campaigns, and industry moments (e.g., trade shows, awards, trends)
· Lead trade show marketing efforts (e.g., The Kitchen & Bath Industry Show), including guiding booth design direction, coordinating with show organizers and vendors, and overseeing logistics and on-site execution, while serving as the on-site brand lead for media and partner engagement
· Coordinate with global teams across time zones, with flexibility to align with international team working hours as needed to ensure timely execution of marketing initiatives
· Oversee marketing performance and deliver strategic reporting and insights to the CEO
What We’re Looking For
· A strategic thinker with a strong sense of ownership and accountability for delivering results
· Proven experience managing teams and leading cross-functional collaboration
· Experience hiring, developing, and managing marketing team members
· Strong understanding of consumer products (home, kitchen, bath, or related industries preferred)
· Ability to confidently and professionally represent the brand when engaging with media and partners
· Strong communication and leadership skills, with the ability to manage both internal teams and external agencies
· Highly organized with the ability to manage multiple priorities in a fast-paced environment
Preferred Qualifications
· 7–10+ years of experience in marketing, ideally in appliances, home, or lifestyle brands
· Experience leading public relations and media relations efforts
· Experience managing agencies and external partners
· Familiarity with content planning tools, analytics platforms, and marketing reporting systems
· Experience leading product launches and trade show execution
What Success Looks Like in This Role
· Marketing strategy is clearly defined and effectively executed across all channels
· Social media is consistently managed through a structured team approach and aligned with brand standards
· Public relations efforts result in strong, consistent media coverage and professional engagement
· Trade shows and events are executed seamlessly, with strong brand representation and media engagement
· Internal teams and external partners are aligned, accountable, and delivering against expectations
· Regular reporting provides clear visibility into marketing performance and progress to leadership
· The role demonstrates leadership, initiative, and accountability in driving marketing forward
Why Empava
Empava is an innovative brand at the intersection of design, performance, and wellness in the kitchen and bath space. From award-winning wellness products to design-forward appliances, the brand continues to grow its presence across retail, media, and consumer channels.
This is an opportunity to take ownership of marketing strategy and execution while leading teams and shaping the next phase of Empava’s growth.
Pay: $23.00 - $28.00 per hour
Benefits:
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
