- Location: Remote
- Reports To: VP of Demand Marketing
- Pay Range: $75,000 - $90,000 per year
- Schedule: Full-Time
At Heartland Roadshow, we are a fast-growing leader in live-action sales and precious metals, specializing in jewelry, coins, and collectibles. We are rapidly expanding our digital presence and looking for a hands-on Digital Marketing Coordinator to own, build, and maintain our organic digital footprint across key channels.
Are you an execution-focused marketer with strong experience managing digital marketing projects and owned digital channels? Heartland Roadshow is seeking a Digital Marketing Coordinator to take ownership of our day-to-day digital marketing activities.
This role partners with marketing leadership, taking ownership of core execution tasks, agency coordination, and channel management so leadership can focus on high-level strategy. You will take charge of our owned channels including our website, Google Business Profiles, local SEO, organic social media, YouTube, reputation management, email marketing, SMS, and newsletters while serving as the day-to-day point of contact for external marketing partners.
If you enjoy wearing multiple operational hats, organizing processes, handling essential administrative upkeep, and ensuring our digital presence is accurate and engaging, this role is for you!
Owned Digital Channels: Manage and maintain all owned channels, including website content, Google Business Profiles, local SEO, organic social media, YouTube, reputation management, email marketing, SMS, and newsletters.
Website & Local Search: Act as the primary internal contact for our web development partner to coordinate website updates; build, optimize, and continuously update our Google Business Profiles and local listings.
Agency Liaison (Paid Media): Coordinate with external marketing partners by providing creative assets, website updates, campaign information, and other required materials to ensure campaigns are executed accurately and on schedule .
Organic Social & Video: Set up and maintain our YouTube channel, schedule regular organic social media content, and adapt/edit graphic assets using tools like Canva.
Email & SMS Operations: Manage day-to-day email marketing programs, newsletters, and SMS communications—ensuring functional setup, smooth deployment, and consistent messaging.
Administrative & Channel Support: Handle essential administrative tasks, documentation, and operational upkeep required to keep all marketing programs organized and running efficiently.
Data Review & Insights: Review channel engagement and performance metrics to understand trends, messaging, and keep clean, accurate records.
5+ years of hands-on digital marketing experience across organic and paid channels.
Proven experience building and maintaining Google Business Profiles, local search listings, and organic social/YouTube channels.
Direct experience managing email marketing, newsletters, and SMS platforms.
Ability to serve as a liaison with external partners and vendors (e.g., web developers, paid search, and paid social agencies).
Hands-on ability to use basic graphic design tools (e.g., Canva) to adapt or create digital assets.
Strong organizational skills and comfort with administrative/operational tasks that keep marketing workflows running smoothly.
Self-starter with high attention to detail who can operate independently in a remote environment.
Action-Oriented Creator: A candidate with real-world execution experience who knows the technical and operational ins-and-outs of digital platforms.
Administrative & Operational Mindset: Realizes that administrative tasks, detail tracking, and channel housekeeping are an essential piece of the puzzle.
Attention to Detail: Meticulous about maintaining correct business details, links, schedules, and timing across all public profiles.
Adaptable & Support-Minded: Eager to take ownership of core digital tasks and serve as a reliable execution partner for marketing leadership and agency partners.
Data-Aware: Comfortable analyzing performance numbers without needing complex dashboard-building skills.
Medical, Dental, Vision Insurance
401(k) with Company Match
Paid Time Off (PTO)
Paid Holidays
Training and growth opportunities
Heartland Roadshow is committed to a fair, respectful, and inclusive hiring process, evaluating candidates based on their experience and alignment with the role.
If you need assistance or accommodation at any point during the application or interview process, please contact our Human Resources team at [email protected].
