Marketing Director
Gritworks Athletics & I AM GRIT
Bellingham / Burlington, WA
30 Hours/Week to Start → Full-Time Growth Opportunity
Build More Than Marketing. Build a Movement.
At Gritworks Athletics, we're developing athletes through performance training, leadership, character, and purpose. Through our second brand, I AM GRIT, we're sharing that message with audiences across the country through podcasts, media, and digital content.
We're looking for a Marketing Director who doesn't simply create campaigns—they build systems that create measurable growth.
This role is responsible for leading the marketing strategy for both Gritworks Athletics and I AM GRIT, overseeing digital marketing, paid advertising, brand strategy, analytics, and a growing content team.
If you're energized by ownership, accountability, data, leadership, and meaningful work, we'd love to meet you.
What You'll DoMarketing Strategy & Leadership
- Develop and execute integrated marketing strategies across both brands
- Build 90-day marketing plans and campaign calendars
- Align messaging across all channels
- Lead weekly marketing planning and reporting
- Manage and coach our Media Producer & Content Creator
Digital Marketing
- Manage Google Ads and Meta advertising campaigns
- Optimize paid campaigns for lead generation and ROI
- Develop email and SMS marketing campaigns
- Improve conversion rates through testing and optimization
- Build marketing funnels that convert awareness into consultations and enrollments
Website & SEO
- Oversee website updates and content management (WordPress preferred)
- Improve SEO through keyword research and content strategy
- Monitor search rankings and organic traffic
- Collaborate on landing page optimization
Analytics & Performance
- Measure campaign performance using Google Analytics, Tag Manager, and reporting dashboards
- Track lead sources, conversion rates, and ROI
- Present weekly scorecards and strategic recommendations
- Continuously improve marketing performance through data-driven decisions
Brand Growth
- Protect and strengthen the Gritworks Athletics and I AM GRIT brands
- Create campaigns that increase athlete enrollment and podcast audience growth
- Build community partnerships and referral relationships
- Support major events, promotions, and product launches
Qualifications
We're looking for someone who has experience leading marketing initiatives—not simply executing assigned tasks.
Preferred Experience
- 3–6+ years in digital marketing, growth marketing, or marketing strategy
- Google Ads and Meta Ads management
- SEO and keyword research
- Google Analytics and reporting
- Email marketing platforms
- WordPress or similar CMS
- Social media strategy
- Marketing automation
- Campaign planning and project management
- Copywriting and content strategy
Bonus Skills
- Adobe Creative Suite or Photoshop
- HTML, CSS, JavaScript, or SQL
- Podcast or media marketing
- StoryBrand experience
- B2B marketing
- E-commerce marketing
- EOS or entrepreneurial business experience
Who You Are
You are someone who:
- Takes ownership without waiting to be asked
- Thinks strategically while executing consistently
- Loves solving problems with data
- Communicates clearly
- Enjoys building systems instead of chasing trends
- Leads creative people well
- Wants to make an impact beyond marketing
What We Offer
- Competitive salary based on experience
- Performance bonus opportunities
- 30-hour position with a clear path to full-time
- Professional development budget
- Flexible scheduling focused on results
- Opportunity to help shape two rapidly growing brands
- A mission-driven culture focused on leadership, character, and excellence
About Gritworks Athletics
Gritworks Athletics exists to develop athletes into confident leaders through performance training, character development, and purpose-driven coaching.
I AM GRIT expands that mission beyond our walls through podcasting, storytelling, and content that inspires athletes, parents, coaches, and leaders across the country.
This isn't just another marketing job.
It's an opportunity to help build something that changes lives.
To Apply
Please submit:
- Your resume
- Examples of marketing campaigns you've led
- A brief explanation of a campaign you're most proud of and the measurable results you achieved
Bonus: Tell us what your first 90 days would look like if you joined our team.
Pay: $25.00 - $40.00 per hour
Benefits:
Work Location: Hybrid remote in Burlington, WA 98233
