Micrologic Associates is a leading technology solutions provider for the car wash and related industries. We build the systems our customers run their businesses on, empowering them to grow more profitable washes through smarter products, dependable service, and a team that has their back. Our product suite includes all the software needed to run and grow a wash along with the related hardware and support services that keep it all running.
The Business Development Representative is the first point of contact for prospective Micrologic customers and owns the front half of the sales process, from initial contact through a delivered product demonstration.
The role covers two distinct motions. The first is prompt qualification of inbound leads generated through marketing, referrals, and industry activity. The second is outbound prospecting into researched target accounts. Both motions converge on a structured discovery conversation, after which the BDR either delivers a certified WashCentral demonstration or works alongside an Enterprise Sales Executive to advance the opportunity.
This position is designed for highly motivated individuals looking to build a long-term career in technology sales, and includes hands-on coaching, product training, and demo certification.
DUTIES AND RESPONSIBILITIES
Inbound lead qualification
- Respond promptly to inbound leads from web forms, calls, chat, referrals, and tradeshow activity, meeting defined speed-to-lead standards and following up consistently where the first attempt does not connect
- Conduct structured discovery to identify business need, current technology environment, site count, decision-makers, and purchasing timeline
- Work with Marketing to convert campaign-generated leads into qualified opportunities and provide feedback on lead quality and source performance
Outbound prospecting
- Generate new sales opportunities through outbound prospecting, including cold calls, email, and LinkedIn outreach, executing multi-touch sequences at high daily volume while maintaining quality interactions
- Research and build target account lists within the car wash, quick lube, convenience store, and other applicable retail industries using defined ideal-customer-profile criteria
- Meet or exceed outbound activity and meeting-generation goals
Product demonstrations
- Complete and maintain WashCentral demo certification before delivering demonstrations independently
- Deliver standard product demonstrations following the approved flow, tailored to the pain points and operating model uncovered during discovery rather than walking through features
- Coordinate and support demonstrations alongside an Enterprise Sales Executive, providing complete discovery notes in advance and remaining engaged throughout
- Maintain the demonstration environment in conjunction with technical resources, keeping sample accounts, data, and scenarios current with released product features
- Speak credibly to first-line hardware compatibility, site requirement, and integration questions, bringing more complex questions to the appropriate internal teams and following up with the customer directly once answered
Pipeline and CRM
- Maintain accurate prospect activity, notes, and pipeline information in Zoho CRM
- Create opportunities only where defined qualification criteria are met, and transition them cleanly with documented discovery, demonstration outcome, and agreed next steps
Product knowledge and development
- Develop a strong understanding of Micrologic's products, software solutions, payment technologies, managed services, and value proposition
- Participate in ongoing sales training, coaching, and professional development, including Sandler sales methodology
- Collaborate with Sales Leadership to continuously improve prospecting strategies, demonstration effectiveness, and outreach
- Assist the Client Success team with expansion opportunities in the existing customer base as time allows or pertaining to special projects
MEASURES OF SUCCESS
Inbound: speed-to-lead response time, inbound leads qualified, inbound-to-demo conversion rate
Outbound: outreach activity volume, meetings booked, meetings held
Shared: demonstrations delivered, demo-to-opportunity conversion rate, qualified opportunities created, pipeline generated, CRM data accuracy
QUALIFICATIONS
- Bachelor's degree preferred, or equivalent professional experience
- 1 to 3 years of experience in sales, customer service, business development, or a related field
- Excellent verbal and written communication skills, with strong interpersonal and relationship-building abilities
- Comfortable making outbound calls and presenting live over video conference to business owners and operators
- Able to complete product demonstration certification within the defined ramp period
- Highly organized, with the time management skills to protect prospecting time in a week that also includes scheduled demonstrations
- Self-motivated, able to work independently while contributing to a collaborative team
- Ability to learn new technologies and communicate technical concepts in a simple manner
- Experience with CRM platforms (Zoho CRM, Salesforce, HubSpot, or similar) is a plus
- Familiarity with the car wash, convenience store, or retail technology industries is a plus
- Proficiency with Microsoft Office and Google Workspace
COMPENSATION
Base salary plus performance based incentive
LOCATION:500 W Cypress Creek Road, Suite 230, Fort Lauderdale, FL 33309
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Application Question(s):
- What are your salary expectations?
Ability to Commute:
- Fort Lauderdale, FL 33309 (Required)
Work Location: In person
