About us:
We are a fast-growing restaurant brand committed to igniting every dining experience with vibrant flavors, genuine hospitality, and unforgettable moments. We are seeking a creative, results-driven Marketing Specialist who understand the restaurant industry and knows how to drive traffic, build brand loyalty, and increase revenue.Position Summary:The Restaurant Marketing Specialist is responsible for developing and executing marketing strategies that drive guest traffic, strengthen brand awareness, and maximize revenue across our restaurant locations. This role focuses on digital marketing, promotions, event coordination, community engagement, and brand consistency to enhance the overall guest experience.Marketing Strategy and Execution:
- Develop and implement annual and seasonal marketing plans aligned with revenue goals
- Create promotional campaigns to drive dine-in, takeout, catering and event sales
- Coordinate limited-time offers, holiday promotions, and special events
- Analyze campaign performance and adjust strategies accordingly
Digital and Social Media Marketing:
- Manage social media platforms (Facebook, Instagram, TikToc, etc.)
- Create engaging content including photos, videos and promotional graphics
- Monitor online reviews and maintain brand reputation
- Update website content and online ordering platforms
Brand Management:
- Ensure consistent brand voice, messaging, and visual identity across all platforms
- Design or coordinate production of menus, signage, banners, and promotional materials
- Collaborate with operations to ensure in-store marketing reflects current promotions
Community and Event Marketing:
- Build partnerships with local businesses and community organizations
- Plan and promote special events, tastings, and grand openings
- Represent the restaurant at community events when needed
Analytics and Reporting:
- Track KPI's including sales growth, guest traffic, social engagement, and ROI
- Provide monthly marketing performance reports
Qualifications:
- 2-5 years of marketing experience preferably in hospitality or restaurants
- Strong knowledge of social media marketing and digital advertising
- Experience with Canva, Adobe Creative Suite, or similar design tools
- Familiarity with POS systems and restaurant analytics preferred
- Excellent communication and organizational skills
- Creative mindset with strong attention to detail
Work Environment:
- Combination of office and on-site restaurant work
- May require evenings, weekends, and attendance at events
Why join us?
- Be a part of a growing restaurant brand
- Creative freedom to build exciting campaigns
- Collaborative and energetic team culture
- Opportunities to make measurable impact
Job Types: Full-time, Part-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
Work Location: In person
