About Us:
Gamers Guild AZ is a company based on a simple idea: creating a safe, inclusive, and fun gaming space for EVERYONE, but specifically (due to it frequently not being so) minors, LGBTQ, persons of color, and women. We have a in our stores that we expect everyone to follow and strongly enforce.
Gamers Guild AZ is proud to be a Certified Neurodiverse Workplace™ (CNW) accredited by the International Board of Credentialing and Continuing Education Standards (IBCCES).
Our Vision is to constantly improve our services, offerings, and community support while achieving the growth and stability necessary to offer new locations to a wider number of people. Ultimately, we hope to see a Gamers Guild in every city in North America: all united in their love of safe & fun gaming for all!
Role Overview:
We are looking for a highly skilled and data-driven Marketing Manager to oversee our paid advertising campaigns, as well as our email and text marketing initiatives. This role will be responsible for managing and optimizing our digital ad presence while implementing email and text marketing strategies that engage our community and drive revenue through various digital media channels.
Key Responsibilities:
- Paid Advertising: Develop, manage, and optimize Google Ads and Meta Ads campaigns to drive traffic, engagement, and sales.
- Email and Text Marketing: Design and execute email and SMS campaigns to nurture leads, enhance customer retention, and drive reconversion sales.
- Audience Segmentation: Leverage data to segment audiences and personalize messaging across paid ads, email marketing platforms, and text marketing platforms.
- A/B Testing & Optimization: Continuously test different creative variants, email flow structures, and SMS campaign structures to improve performance and conversion rates.
- Analytics & Reporting: Track key performance metrics, generate reports, and provide insights to improve future marketing initiatives.
- Compliance & Best Practices: Ensure all marketing efforts align with industry regulations, platform policies, publisher-provided marketing guidelines, and the Gamers Guild Code of Conduct.
- Collaboration: Work closely with internal teams to ensure cohesive messaging and branding across all platforms.
Qualifications:
- Commitment to Our Code of Conduct:
- At Gamers Guild, we prioritize creating an inclusive and respectful environment for all customers and employees. Our Marketing Manager must believe in, uphold, and reflect our Code of Conduct in all marketing efforts, ensuring that our brand messaging remains welcoming, ethical, and aligned with our community standards. (Read more at )
- Education: Bachelor’s degree in Marketing, Business, or a related field preferred but not required.
- Experience: Minimum of 3 years experience in a digital marketing role with a focus on paid advertising and marketing automation platforms.
- Focused Expertise in Ads: Proven experience managing and optimizing Google Ads and Meta Ads at a high level of proficiency at a mid to high operating ad spend.
- Email & SMS Marketing Proficiency: Hands-on experience in setting up email and text marketing campaigns, as well as developing and managing automated email and text marketing workflows.
- Data-Driven Mindset: Strong analytical skills and ability to interpret marketing performance data.
- Tech-Savvy: Familiarity with a variety of marketing platforms, CRM tools, and analytics software.
- Passion for Gaming: Involvement in the gaming community and an understanding of industry trends is required.
Why Join Gamers Guild?
- Creative Freedom: Bring your marketing ideas to life in a fun and passionate industry. Innovation is absolutely welcome and actively encouraged here at Gamers Guild; show us what you’ve got!
- Growth Opportunity: Be part of a growing small business where your input directly impacts our success as we rapidly expand.
- Community Focus: Work with a team dedicated to fostering a vibrant and inclusive gaming culture.
- Benefits with Gaming and Inclusivity in Mind:
- Health, Dental, Vision, and Hospital Indemnity Insurance available
- Parental Leave
- PTO up to 20 days/year depending on tenure.
- Sick time of 5 days/year.
- Competitive pay based on experience
- Employee discounts on products - usually cost + 10%, with some exceptions and 20% discount at Forks & Boards
- Free Gamers Guild AZ membership.
- Payroll Advance - eligible after 120 days of employment, up to 5% of your annual pay. Limit goes up with tenure.
- Gym membership reimbursement, up to $15/month.
How to Apply:
If you’re excited about this opportunity and meet the qualifications, we’d love to hear from you! Send your resume, a cover letter, and examples of your previous work product to [email protected].
Join us in shaping the future of Gamers Guild’s paid marketing and community engagement!
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Gym membership
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Ability to Commute:
- Tempe, AZ 85282 (Required)
Ability to Relocate:
- Tempe, AZ 85282: Relocate before starting work (Required)
Work Location: In person
