Location: Southern California (Commuting distance to Murrieta, CA)
Job Type: Full Time/Hybrid (Monday-Friday with occasional weekends)
Reports To: Social Media and Community Manager
About Primally Pure
Primally Pure is a holistic skincare and wellness brand committed to creating truly natural, non-toxic products that support radiant skin, healthy living, and a more intentional lifestyle. We’re passionate about education, transparency, and building a deeply engaged community rooted in real wellness.
We’re looking for a creative, proactive, and community-minded Social Media & Community Specialist who is passionate about non-toxic beauty and excited to help grow a fast-growing brand’s social presence. This person will play a key role in fostering meaningful connection across TikTok and Instagram through thoughtful engagement, platform-native content, and a strong understanding of what makes an online community feel seen, valued, and inspired.
Position Overview
Primally Pure is seeking an organized, community-minded Social Media & Community Specialist to support the day-to-day execution of our social media strategy. This role will work closely with the Social Media & Community Manager to strengthen our online community, coordinate social content and publishing, support creator relationships, and help bring social-first initiatives to life.
The ideal candidate understands Instagram and TikTok, has a strong interest in beauty and wellness, and can balance thoughtful communication with strong organization and follow-through.
Essential Duties & Responsibilities
Respond to comments and direct messages across Primally Pure’s organic and paid social channels, and tagged mentions in a timely manner.
Build relationships with customers, creators, brands, and aligned accounts through thoughtful, proactive engagement.
Identify recurring questions, community feedback, and relevant conversations to share with the broader team.
Support communications and activations within Instagram Broadcast Channels and other emerging social features.
Help maintain a consistent, timely, and elevated brand voice across community touchpoints.
Coordinate assets and publishing across social platforms, with a primary focus on Instagram and TikTok.
Support the social content calendar, ensuring assets are organized, approved, and published accurately and on time.
Assist with capturing content at the Murrieta office, Podcast filming, photoshoots, community events, brand activations, and Southern California opportunities as needed.
Assist with captions, Instagram Story copy, community prompts, and platform-specific messaging.
Coordinate creative briefs, timelines, and asset needs with the social designer and internal partners.
Support giveaways, brand partnerships, product launches, and social growth initiatives.
Share weekly updates on relevant platform trends, content formats, and social opportunities.
Pull and organize monthly social and community performance metrics.
Track engagement, response activity, community growth, and other relevant KPIs.
Surface audience insights, recurring feedback, and content opportunities that can inform future social strategy.
Support launch and campaign reporting with qualitative and quantitative community insights.
Qualifications
2–3 years of experience in social media, community, influencer marketing, or a related role.
Experience within skincare, beauty, health, wellness, lifestyle, or another consumer brand is strongly preferred.
Bachelor’s degree in Communications, Marketing, Public Relations, or a related field preferred.
Strong understanding of Instagram and TikTok, including publishing, engagement, trends, and platform best practices.
Exceptional written and verbal communication skills with a strong eye for tone, grammar, and brand consistency.
Highly organized and able to balance multiple projects, priorities, timelines, and relationships at once.
Comfortable working in a fast-paced environment where priorities may shift quickly.
A proactive, resourceful go-getter who is not afraid to dive in, take initiative, and help wherever needed.
Strong follow-through and the ability to move projects forward with minimal oversight.
Experience with short-form video creation and editing tools such as CapCut.
Comfortable filming content and appearing on camera when needed.
Familiarity with social scheduling, analytics, project management, and digital asset tools is a plus.
