We are seeking an SEM Specialist to manage paid campaigns across Google and other ad platforms.
- Execute PPC strategies, bidding, and targeting.
- Manage and optimize paid search campaigns across Google Ads, Bing Ads, and display networks.
- Conduct keyword planning, bid management, and audience targeting.
- Create compelling ad copy and landing page recommendations.
- Monitor campaign performance and optimize for ROI and conversions.
- Perform A/B testing on ads and landing pages.
- Analyze performance data and prepare detailed reports.
- Collaborate with marketing teams to align SEM strategies with business goals.
- Experience with Google Ads, Meta Ads, Bing Ads and Analytics.
- Strong understanding of CPC, CPA, ROAS KPIs.
- Strong analytical and reporting abilities.
- Understanding of conversion tracking and attribution.
- Competence in keyword planning and bidding strategies.
- Knowledge of Google Analytics and Tag Manager.
- Bachelor’s degree in Marketing, Business, Advertising or related field.
- Certifications preferred: Google Ads, Meta Ads, PPC Certifications.
- Training in analytics or campaign management is valued.
