Paid Media Specialists at The Digital Ring are instrumental in developing, executing, and managing campaigns based on client goals, opportunities, competitors, and budget.
Focusing on paid search and paid social platforms, these specialists are tasked with creating a holistic, full-funnel strategy for their accounts, pinpointing the channels, tactics, and technology needed to drive our clients’ organizations forward.
In addition to campaign strategy and setup, our Paid Media Specialists also manage reporting, analyzing data and conducting ongoing optimizations as needed. They put in the work to think like our clients and their audiences, understand their industry and competitors, and get to know their specific products or services. They’re expected to run our clients’ campaigns strategically and carefully, with the clients’ best interest in mind.
Paid Media Specialists also interface with clients during calls and virtual meetings, providing campaign updates and recaps. The ideal candidate should have a firm grasp on all aspects of paid media, and the ability to answer client questions, share insights and reasoning, and educate confidently. As the digital media landscape constantly evolves, these specialists are also expected to stay on top of the latest trends.
What This Job Entails
Manage paid digital campaigns, focusing on paid search and social, for example:
Develop and share strategic advertising road maps based on client goals, opportunities, competitors, and budget
Build and manage reporting, analyzing data and optimizing as needed
Interface with and educate clients in meetings, providing campaign updates and recaps, and sharing paid media best practices
Win new paid media clients through strong research, presentations, and pitches
Establish strong, accountable relationships with paid media clients
Perform in-depth audits of clients’ existing paid media accounts
Work with The Digital Ring’s Account and Project Management teams to determine expectations and deliverables, and ensure that all deadlines are met.
Quickly identify urgent issues, understand the cause, and react quickly and confidently
Document successes and work with the Copywriting team to create case studies.
Remain current on the latest paid media trends
Be available as a source of knowledge for the internal team
